How to apply for Marketing Operations Specialist

About Nautilus Solar Energy

Nautilus Solar Energy develops and manages community solar farms. The company focuses on equitable, affordable clean energy in local markets. This role is fully remote with occasional travel.

About the role

You will run and measure digital marketing programs across priority markets. You will act as a key administrator for HubSpot, manage paid media, and optimize the website for traffic and conversion. You will work with sales, policy, origination, and customer care teams.

A typical day

You might start by checking HubSpot workflows and lead data for errors, then update website content or metadata for an SEO fix. Later you could review paid media performance, adjust a campaign, and meet with sales or customer care to align on lead follow-up. You will document changes and report on traffic, engagement, and conversion.

Who Nautilus Solar Energy is looking for

• 5+ years of digital marketing experience, with hands-on HubSpot administration (workflows, lists, forms, landing pages, reporting, data hygiene).
• Experience connecting HubSpot to attribution tools and other third-party systems for lead capture, lifecycle tracking, and clean data.
• Able to update website content and metadata, improve UX/UI, and apply SEO and AEO best practices to grow traffic and conversions.
• Comfortable creating and adapting digital marketing assets, and working across teams to understand customer needs.

Tips for this application

• In your resume, list specific HubSpot tasks you have owned: which workflows you built, how you managed lists and data hygiene, and what reporting you produced.
• Provide one or two examples of integrations you supported between HubSpot and attribution or third-party tools, including the problem and the result.
• Show website work with numbers: pages updated, SEO changes made, and any measured lift in traffic, engagement, or conversion.
• Mention any paid media campaigns you managed, including platform, budget, and outcome.
• Note that you can work fully remote and travel occasionally, and give an example of how you stay organized across teams remotely.

What to cover in your cover letter

Your HubSpot administration experience and how you keep data clean. A specific integration project you supported and what it improved. Website and SEO work that increased traffic or conversion. How you have worked with sales, policy, origination, or customer care teams to meet customer needs.

Research before applying

• Review Nautilus Solar Energy's community solar projects and the priority markets they mention. Understand what 'locally managed solar farms' means for their marketing.
• Check their website for current landing pages, forms, and any HubSpot or attribution tool signals. Note what could be improved.
• Look at their paid media presence on LinkedIn, Google, or other platforms to see what campaigns they run and to which audiences.
• Find any public information about their marketing technology stack beyond HubSpot and G-Suite, such as analytics or CRM tools.

Likely interview topics

Based on the job description, expect questions about:

• Walk through a HubSpot workflow or customer journey you built from start to finish. What was the goal and how did you measure it?
• How have you connected HubSpot to attribution tools or other third-party systems? What broke and how did you fix it?
• Describe a website or landing page optimization you led. What SEO or AEO changes did you make and what happened to traffic and conversion?
• How do you manage data hygiene in HubSpot? Give examples of list management, deduplication, or lifecycle stage rules you have set up.
• Tell us about a time you worked with sales or customer care to improve lead capture or follow-up. What changed?

Common mistakes to avoid

• Listing HubSpot as a skill without naming specific tools you used, such as workflows, lists, forms, or reporting.
• Claiming SEO or website results without metrics like traffic, engagement, or conversion changes.
• Ignoring the cross-team part of the role. Not mentioning sales, policy, origination, or customer care shows you did not read the requirements.