Marketing Growth & Lifestyle Analyst - Brazil

• Orchestrate multichannel lifecycle marketing (CRM) and social media execution to drive audience growth and achieve 2026 goals.
• Manage end-to-end CRM workflows (Push, Email, WhatsApp) and craft persuasive copy to drive conversion.
• Execute social media editorial calendar aligned with growth strategy and brand trust initiatives.
• Run user-level discount programs and voucher campaigns with A/B testing to optimize ROI.

By optimizing multichannel marketing and social media strategies, this role helps BlaBlaCar scale its community-based travel platform, reducing carbon emissions through carpooling and bus travel while making transportation more affordable and accessible.

• Proven experience in Lifecycle Marketing and Social Media management.
• Strong copywriting skills with a growth-hacking mindset (test-and-learn).
• Analytical proficiency to interpret cohort data and ROI.
• Fluent in English for daily interaction with global teams.

• 4 additional weeks on top of legal maternity/paternity leaves
• Financial support for home office equipment (up to 2187 BRL one shot)
• 30 days holidays per year (after 12 months)
• Local meal plan & public transport policy (CAJU card)
• Omint health plan, dental care, and life insurance
• Gympass access
• Relocation package and visa support
• Free unlimited carpooling & bus rides
• Personal growth via trainings, mentorship, and internal mobility programs
• Employee Stock ownership plan
• Regular team building events
• Mental health support through Moka.care
• 1 day off per year to test our product
• 1 day per year for social engagements with non-profits

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries, with a mission to make travel more sustainable and social.