Application Guide

How to Apply for Marketing Growth & Lifestyle Analyst - Brazil

at BlaBlaCar

🏢 About BlaBlaCar

BlaBlaCar is a global leader in shared mobility, connecting millions of travelers and preventing over 2 million tonnes of CO2 emissions annually. As a mission-driven company with a strong engineering and product culture, it offers the chance to work on high-impact projects that blend sustainability, technology, and community. With a presence in 22 countries, the Brazil team plays a critical role in driving growth in one of its key markets.

About This Role

This role is the engine behind BlaBlaCar Brazil's user acquisition and retention, orchestrating CRM campaigns across push, email, and WhatsApp while managing social media to build brand trust. You'll own the lifecycle marketing strategy, run A/B tests on discount programs, and directly influence the company's 2026 growth targets. It's a hands-on, data-driven position where your copywriting and analytical skills will shape the user experience for millions of Brazilians.

💡 A Day in the Life

Your morning might start by reviewing CRM campaign performance dashboards and iterating on WhatsApp or push notification copy based on yesterday's A/B test results. Midday, you'd collaborate with the global marketing team to align on a new social media campaign, then spend the afternoon crafting a voucher campaign for a targeted user segment. By end of day, you'd analyze cohort data to refine the next week's lifecycle flows.

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Interview Prep

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🎯 Who BlaBlaCar Is Looking For

  • Has 3+ years of hands-on experience in lifecycle marketing (CRM) and social media management, ideally in a fast-paced startup or tech environment.
  • Possesses exceptional copywriting skills in Portuguese (Brazilian) and English, able to craft persuasive, localized messages that drive conversions.
  • Is analytically savvy, comfortable interpreting cohort data, running A/B tests, and calculating ROI to optimize campaign performance.
  • Has a growth-hacking mindset—always testing, iterating, and scaling what works—with experience in tools like Braze, MoEngage, or similar CRM platforms.

📝 Tips for Applying to BlaBlaCar

1

Tailor your resume to highlight specific CRM campaigns you've run, including metrics like open rates, conversion lifts, and ROI improvements.

2

Include a portfolio or examples of social media content you've created and managed, especially if it drove measurable growth or engagement.

3

Demonstrate your test-and-learn approach by describing an A/B test you designed, executed, and iterated on, with clear results.

4

Show fluency in English by submitting your application in English, but ensure your cover letter references your ability to craft Portuguese copy.

5

Mention any experience with WhatsApp Business API or push notification strategies, as these are key channels for BlaBlaCar's Brazilian market.

✉️ What to Emphasize in Your Cover Letter

['Highlight your ability to balance creative copywriting with data-driven decision-making, using specific examples from past roles.', "Emphasize your experience with multichannel lifecycle marketing (push, email, WhatsApp) and how you've grown user bases in a similar market.", "Show passion for BlaBlaCar's mission of sustainable travel and how your work can contribute to reducing CO2 emissions in Brazil.", 'Demonstrate your collaborative skills by mentioning experience working with global teams and adapting strategies for local markets.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read BlaBlaCar's blog and news section to understand recent growth initiatives and their sustainability impact in Brazil.
  • → Study their social media channels (Instagram, Facebook, Twitter) to see current content strategy and engagement patterns.
  • → Review their app and website to experience the user journey and identify potential CRM touchpoints.
  • → Look into their 2026 goals and any public statements about Brazil market expansion to align your application with company priorities.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you design a lifecycle campaign to re-engage lapsed users in Brazil? Walk through the channels, messaging, and metrics.
2 Describe a time you used A/B testing to optimize a discount or voucher campaign. What was the outcome?
3 How do you measure the success of a social media editorial calendar? What KPIs matter most for brand trust vs. growth?
4 Given BlaBlaCar's global presence, how would you adapt a global campaign for the Brazilian market?
5 What tools have you used for CRM automation? How do you ensure data quality and segmentation for personalized messaging?
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⚠️ Common Mistakes to Avoid

  • Don't submit a generic cover letter—this role requires specific CRM and social media examples; generic praise of the company won't stand out.
  • Avoid neglecting the analytical side: if you only emphasize creative copywriting without showing data skills, you'll miss the mark.
  • Don't overlook the importance of English fluency; ensure your application is error-free in English and demonstrates you can communicate with global teams.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to BlaBlaCar!

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