Marketing, Communications & Branding Consultant (RFP)

• Develop a comprehensive three-year Marketing Plan covering marketing, public relations, and communications strategies for HealthImpact.
• Conduct interviews and information-gathering with leadership, staff, board members, and stakeholders to inform the plan.
• Provide actionable recommendations for branding, campaigns, digital/social media, coalition building, and KPIs.

This role will help HealthImpact effectively communicate its mission to shape healthcare through workforce strategy, stakeholder convening, and policy advocacy, thereby strengthening the nursing workforce and improving health outcomes in California.

• Proven experience in developing and implementing public relations, marketing, and communications services, preferably with nonprofit organizations.
• Ability to provide all services listed in the scope of work or a combination of firms/individuals.
• Strong understanding of HealthImpact's mission and core values.
• Demonstrated success on similar projects with relevant references and work samples.

Project budget range: $35,000 to $55,000. Compensation based on hourly, project-based, or combination rate as proposed. No reimbursement for travel unless specifically requested.

HealthImpact is the California nursing workforce and policy center, a 501(c)(3) nonprofit that shapes healthcare through workforce strategy, stakeholder convening, and policy advocacy. It operates several programs including the Western States Simulation Alliance, Benner Institute for Teaching and Learning, California Nursing Coalition, HealthImpact Mentors, and Transition-to-Practice/Apprenticeship Program.