How to apply for LinkedIn Specialist

The Pollination Project

About The Pollination Project

The Pollination Project is a unique nonprofit that funds grassroots social change and community-led initiatives worldwide, emphasizing trust-based philanthropy. Working here means contributing to a mission-driven team that supports changemakers at the early stages of their impact.

About the role

As a LinkedIn Specialist, you will amplify the voices of anti-factory farming movement leaders by ghostwriting and strategizing their LinkedIn presence. This role is pivotal in shaping public discourse and influencing policymakers, press, and funders on critical animal welfare issues.

A typical day

A typical day might involve reviewing a leader's recent content and drafting posts in their voice, scheduling them for optimal engagement, and analyzing performance metrics to adjust strategy. You'd also collaborate with the Director of Social Media Production on content calendars and coordinate with video editors, while staying attuned to trending topics in the anti-factory farming space.

Who The Pollination Project is looking for

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Tips for this application

In your resume or portfolio, provide concrete examples of LinkedIn growth metrics you've achieved for others, such as before/after follower counts or engagement rates.
Tailor your application to highlight your understanding of the anti-factory farming movement and your personal alignment with the mission.
Include a writing sample that demonstrates your ability to ghostwrite in a distinct voice, ideally one that mimics a thought leader in the social impact space.
Mention any experience with LinkedIn newsletters, native video, or engagement strategies, as these are key components of the role.
Research The Pollination Project's grantees and recent initiatives, and subtly reference them in your cover letter to show genuine interest.

What to cover in your cover letter

- Emphasize your proven ability to grow LinkedIn audiences for others, with specific metrics. - Highlight your ghostwriting versatility and your process for capturing a leader's authentic voice. - Express your deep commitment to ending factory farming and how this role aligns with your values. - Show your understanding of LinkedIn's role in influencing policy and funding decisions.

Draft a cover letter

Research before applying

Explore The Pollination Project's website to understand their grantmaking focus and the types of leaders they support.
Look up recent anti-factory farming campaigns and key figures in the movement to understand the current discourse.
Familiarize yourself with LinkedIn's algorithm and features like newsletters and native video to demonstrate expertise.
Check if any of The Pollination Project's grantees are active on LinkedIn and analyze their current presence.

The Pollination Project website

Likely interview topics

Based on the job description, expect questions about:

Describe a time you grew a client's LinkedIn presence. What strategies did you use and what were the measurable results?
How do you approach ghostwriting for someone with a strong, distinct voice? Can you walk us through your process?
How would you tailor content for different audiences like policymakers, press, and funders on LinkedIn?
How do you stay updated on LinkedIn algorithm changes and best practices?
Why are you passionate about ending factory farming, and how does that align with our mission?

Practise interview questions

Common mistakes to avoid

Submitting a generic application that doesn't mention the anti-factory farming mission or the specific role requirements.
Failing to provide concrete metrics or proof of past LinkedIn growth for others.
Ignoring the need to demonstrate ghostwriting ability with samples that are clearly in your own voice, not a client's.

Deadline

No deadline is listed. Roles without a deadline usually close once the employer has enough candidates, so apply soon if you are interested.