How to apply for Community Engagement Manager

About Willowhealth.Com

Willow Health is a mission-driven virtual intensive behavioral health provider tackling the critical gap in crisis care access. By offering immediate, evidence-based virtual crisis psychotherapy, medication management, and peer coaching, they are transforming how mental health crises are handled. Working here means being part of a passionate team dedicated to making high-quality care accessible to those in urgent need.

About the role

As the Community Engagement Manager for North Carolina, you will be the face of Willow Health in the Johnston County/Raleigh area, building and nurturing partnerships with local providers, hospitals, and community organizations. Your work directly expands access to Willow's life-saving crisis care program, making a tangible impact on the community's mental health infrastructure. This role requires a hands-on, in-person approach, blending relationship-building with strategic outreach.

A typical day

Your day might start with a virtual check-in with the team, followed by a morning meeting at a local hospital to discuss partnership opportunities. Afternoon could involve hosting a lunch-and-learn for community health workers or attending a networking event in Raleigh. You'll spend time in your home office following up on leads, updating CRM records, and preparing materials for upcoming presentations, balancing remote work with regular on-the-ground engagement.

Who Willowhealth.Com is looking for

• Proven experience in community engagement, business development, or partnership management within the healthcare or behavioral health sector, with a strong network in the North Carolina area.
• Excellent interpersonal and communication skills, with the ability to connect with diverse stakeholders including healthcare providers, hospital administrators, and community leaders.
• Self-starter who thrives in a remote work environment but is comfortable with frequent in-person meetings and events in the Johnston County/Raleigh region.
• Deep understanding of the behavioral health landscape, including crisis services, and a passion for improving access to care.

Tips for this application

• Tailor your resume to highlight specific partnerships you've built in the North Carolina healthcare community, quantifying results (e.g., number of referral partners, increased patient access).
• In your cover letter, explicitly mention your familiarity with the Johnston County/Raleigh area and any existing relationships with local behavioral health providers or hospitals.
• Since Willow uses AI in screening, ensure your application materials contain clear, relevant keywords from the job description, such as 'community engagement,' 'behavioral health,' 'crisis care,' and 'partnerships.'
• Demonstrate your ability to work remotely while maintaining a strong in-person presence by providing examples of how you've managed a hybrid schedule effectively.
• Research Willow Health's specific programs and outcomes (e.g., their virtual crisis care model) and reference them in your application to show genuine interest.

What to cover in your cover letter

["Your passion for Willow Health's mission to expand access to behavioral health crisis care.", "Your local knowledge and existing network in the Johnston County/Raleigh area, with specific examples of partnerships you've cultivated.", 'Your experience in developing and executing community engagement strategies that have led to measurable growth in referrals or access.', 'Your ability to work independently in a remote role while being the public face of the brand in the local community.']

Research before applying

• Understand Willow Health's specific crisis care program, including its evidence-based approaches and how it differs from traditional crisis services.
• Research the behavioral health provider landscape in Johnston County and the greater Raleigh area, including major hospitals, community health centers, and peer support organizations.
• Look into recent news or initiatives related to mental health crisis care in North Carolina, such as the 988 hotline implementation or state-level funding for crisis services.
• Review Willow Health's leadership team and any published articles or interviews to understand their strategic direction and values.

Likely interview topics

Based on the job description, expect questions about:

• How would you approach building a partnership with a local hospital system that has no existing relationship with Willow Health?
• Describe a time you successfully engaged a difficult-to-reach community stakeholder. What strategies did you use?
• How do you prioritize your time when managing multiple partnerships and events in a remote work setup?
• What metrics would you use to measure the success of your community engagement efforts?
• How do you stay informed about the behavioral health landscape in North Carolina, and how would you leverage that knowledge?

Common mistakes to avoid

• Submitting a generic application that doesn't reference Willow Health or the specific role, which would signal a lack of genuine interest.
• Underestimating the importance of in-person presence; avoid emphasizing only remote work abilities without acknowledging the need for local travel and meetings.
• Focusing solely on mental health advocacy without demonstrating business development skills, as this role requires building partnerships that drive patient referrals.