Application Guide
How to Apply for Community Engagement Manager
at Willowhealth.Com
🏢 About Willowhealth.Com
Willow Health is a mission-driven virtual behavioral health company that provides urgent crisis care, including psychotherapy, medication management, peer coaching, and 24/7 crisis coverage. Unlike traditional telehealth platforms, Willow Health focuses on immediate access to evidence-based care for people experiencing mental health crises, aiming to eliminate delays that affect over 17 million Americans annually. Working here means directly contributing to a solution for one of the most pressing gaps in the U.S. healthcare system.
About This Role
As a Community Engagement Manager for New York, you will be the face of Willow Health in the region, building and nurturing partnerships with local behavioral health providers, hospital systems, and community organizations. Your primary goal is to expand access to Willow Health’s virtual crisis care program by driving referrals and engagement through consistent in-person field work—four days a week. This role is pivotal in bridging the gap between a digital health solution and the communities that need it most.
💡 A Day in the Life
A typical day might involve visiting two or three partner sites across New York City, such as a hospital behavioral health unit, a community mental health center, and a local nonprofit, to conduct presentations, follow up on referrals, and gather feedback. You’ll spend time building relationships with clinicians and administrators, tracking engagement metrics, and coordinating with Willow Health’s remote team to align on outreach strategies. Some days may include attending community events or networking sessions to raise awareness of Willow Health’s services.
🚀 Application Tools
🎯 Who Willowhealth.Com Is Looking For
- Proven experience in community engagement, partnership development, or field sales within the behavioral health, healthcare, or social services sector, ideally in New York.
- Deep understanding of the New York behavioral health landscape, including key hospital systems, community organizations, and local mental health initiatives.
- Strong relationship-building skills with the ability to influence and collaborate with diverse stakeholders, from clinicians to community leaders.
- Self-motivated and comfortable with a field-based schedule, including regular travel across the region to meet partners in person.
📝 Tips for Applying to Willowhealth.Com
Highlight any experience you have working directly with New York-based behavioral health providers, hospitals, or community organizations—specific names and outcomes matter.
Emphasize your ability to work independently in a field-based role, including examples of how you've managed a territory or built a referral network from scratch.
Demonstrate your passion for Willow Health’s mission by connecting your personal or professional background to mental health crisis care and access to care.
Use metrics to quantify your past successes in community engagement, such as number of partnerships established, referrals generated, or events coordinated.
Address the requirement for a consistent in-person presence by showing you are based in New York and willing to travel extensively within the region.
✉️ What to Emphasize in Your Cover Letter
In your cover letter, focus on: (1) your specific ties to and knowledge of New York’s behavioral health ecosystem, (2) a track record of building successful partnerships that led to measurable increases in referrals or access to care, (3) your ability to work autonomously in a field-based role while collaborating with a remote team, and (4) your alignment with Willow Health’s mission to provide immediate, high-quality crisis care.
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Explore Willow Health’s website to understand their virtual crisis care model, including the specific services offered and how they differentiate from other telehealth providers.
- → Research the current state of behavioral health crisis care in New York, including key statistics, major providers, and recent policy changes or initiatives.
- → Identify potential partner organizations in New York, such as hospitals, community mental health centers, and advocacy groups, and understand their roles in the crisis care continuum.
- → Look into Willow Health’s leadership team and any recent news or funding announcements to understand their growth trajectory and strategic priorities.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Avoid generic statements about community engagement without demonstrating specific knowledge of New York’s behavioral health landscape.
- Do not downplay the field-based requirement—if you are not willing or able to travel four days a week, this role is not a fit.
- Avoid focusing solely on sales or marketing experience without connecting it to the mission-driven, clinical nature of Willow Health’s work.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Willowhealth.Com!