Product Marketing Manager

• Develop and execute go-to-market strategies for D2L's products across Higher Education and K12 segments.
• Create differentiated positioning, messaging, and content that translates complex product capabilities into customer-focused narratives.
• Enable sales and customer-facing teams with tools like battlecards, sales plays, and objection-handling guidance.
• Strengthen market, buyer, and competitive intelligence using AI-assisted analysis to inform strategy.

This role helps transform the way the world learns by bringing innovative education technology to market, improving retention, engagement, and outcomes for learners of all ages.

• 3 to 5 years of product marketing experience, preferably in SaaS, education technology, or enterprise software.
• Proven experience positioning, messaging, and launching products across different customer segments.
• Practical experience using AI tools to support research, content creation, and marketing workflows.
• Strong cross-functional collaboration skills and ability to manage ambiguity in a fast-paced environment.

Base salary range: $75,000 - $85,000 USD. Additional benefits include flexible work arrangements, learning and growth opportunities, tuition reimbursement up to $4,000 CAD, wellness subsidy, equity grants, variable incentive, retirement planning, paid volunteer days, and more.