Head of Marketing

Build a global growth engine scaling athlete-led fundraising from $15m to $100m annually through integrated marketing strategy and team leadership.
- Own end-to-end marketing strategy, budget (millions annually), and team of 5–8 across Race for Impact mass participation events and elite athlete campaigns.
- Optimize acquisition, conversion, lifecycle, and retention funnels; partner with digital and content teams to enhance racer and donor journeys.
- Manage HYROX partnership activation across 80+ global events and scale 430+ athlete network into fundraising and advocacy asset.
- Requires 5+ years building consumer growth engines through significant scaling; proven track record managing large marketing budgets and GTM functions.
- Advanced data analysis, agency partnership management, and marketing systems fluency essential; genuine commitment to nonprofit mission required.

High Impact Athletes is a nonprofit that connects professional athletes with evidence-based charities and encourages pledges to donate a share of their income.