How to apply for Head of Growth

About Frame

Frame runs creative programs for storytellers and communicators working to improve public understanding of AI risks. The company focuses on content and distribution to build awareness and applicant pipelines for an AI-focused accelerator program. This is a contract role for 3–5 months starting in August, with in-person work required during the cohort from late August through mid-November.

About the role

The Head of Growth leads content creation, growth, and distribution for an AI-focused accelerator program. You will produce daily content by filming fellowship activities, editing clips, and posting across Instagram, LinkedIn, X, and YouTube. You will also run paid advertising campaigns to drive pipeline growth and track cost per application.

A typical day

You might start by filming a fellowship session or interview, then edit clips for Instagram, LinkedIn, X, and YouTube. Later, you check paid ad performance, adjust campaigns based on cost per application, and post content. You may also work on newsletter or community growth and meet with the founder to plan creator campaigns.

Who Frame is looking for

• Has experience creating daily content for social media platforms like Instagram, LinkedIn, X, and YouTube, including filming and editing short-form video.
• Has run paid advertising campaigns and tracked metrics such as cost per application and ROI.
• Can build distribution infrastructure like newsletters, communities, and owned audience channels to compound growth beyond each cohort.
• Is comfortable working in-person during the cohort (late August through mid-November) and collaborating with a founder on creator campaigns.

Tips for this application

• Provide links to social media accounts you have managed, showing daily content production and growth metrics.
• Describe specific paid advertising campaigns you have run, including budgets, platforms, and cost per application results.
• Explain how you have built distribution channels like newsletters or communities that continued to grow after a program ended.
• Mention your availability for the full-time contract from August through November, including in-person work during the cohort.
• Show familiarity with AI risks or public understanding of AI by referencing Frame's focus in your application.

What to cover in your cover letter

['Your experience creating daily content across Instagram, LinkedIn, X, and YouTube, with examples of filming and editing clips.', 'Your track record running paid ad campaigns and tracking cost per application to drive pipeline growth.', 'How you have built distribution infrastructure (newsletter, community, owned audience) that compounds growth beyond a single cohort.', 'Your ability to collaborate with a founder on creator campaigns and report on pipeline, reach, and ROI.']

Research before applying

• Review Frame's website and social media to understand their current content style and distribution channels.
• Research the AI risks landscape and how Frame's accelerator program fits into public understanding efforts.
• Look at similar accelerator programs to see how they structure content and growth during a cohort.
• Check Frame's recent posts on Instagram, LinkedIn, X, and YouTube to identify gaps or opportunities in their content.

Likely interview topics

Based on the job description, expect questions about:

• Walk us through a daily content creation process you have used, from filming to posting across multiple platforms.
• Describe a paid advertising campaign you ran. What was the cost per application and how did you optimize it?
• How have you built a newsletter or community that continued to grow after a program or cohort ended?
• Give an example of a creator campaign you collaborated on with a founder. What was your role and the result?
• How do you track and report on pipeline, reach, and ROI? What tools or methods do you use?

Common mistakes to avoid

• Applying without providing concrete examples of daily content creation and paid campaign results.
• Ignoring the in-person requirement during the cohort from late August through mid-November.
• Focusing only on content creation without addressing distribution infrastructure and paid advertising experience.