How to apply for Head of Campaigns

About Campaigns Lab

Campaigns Lab is a UK-based nonprofit that works behind the scenes to strengthen animal protection campaigns worldwide, rather than running its own public-facing campaigns. This makes it a rare opportunity to multiply your impact by helping many organizations improve their corporate animal welfare strategies. The remote-first, global scope means you'll collaborate with a diverse network of advocates and campaigners, shaping best practices across the movement.

About the role

As Head of Campaigns, you will be the strategic backbone for animal protection groups tackling corporate welfare issues, especially cage-free, broiler, and fish welfare. You'll provide hands-on consultations, develop methodology frameworks, and troubleshoot live campaigns, while also capturing and sharing lessons learned. This role is ideal for a seasoned campaigner who wants to transition from running campaigns to building the capacity of others and elevating the entire field.

A typical day

A typical day might involve a strategy consultation call with a partner organization in Asia, followed by refining a campaign methodology framework and drafting a training module. You might also troubleshoot a specific corporate engagement tactic, then document lessons learned to share in a best-practice guide. Later, you'd catch up on asynchronous communications with colleagues and partners across multiple time zones.

Who Campaigns Lab is looking for

• At least 3 years of direct experience running corporate animal welfare campaigns, with deep expertise in at least one of: cage-free, broiler, or fish welfare.
• Proven ability to develop campaign strategies from scratch, adapt tactics based on outcomes, and troubleshoot complex corporate advocacy challenges.
• Strong facilitation and training skills, with experience consulting or collaborating with external partners across different cultures and time zones.
• Comfortable working remotely and traveling 2–3 times per year for conferences and team retreats; highly organized and self-directed.
• A systems thinker who enjoys documenting and sharing best practices, and is passionate about capacity-building rather than direct campaigning.

Tips for this application

• Highlight specific corporate campaign wins in cage-free, broiler, or fish welfare—quantify outcomes (e.g., number of corporate commitments secured, timelines, tactics used).
• Emphasize any experience you have in a consulting, training, or capacity-building role, even if informal; Campaigns Lab is looking for someone who can teach and mentor, not just do.
• Demonstrate familiarity with the global animal protection landscape by referencing key organizations, coalitions, or campaigns in your application.
• Show that you can work remotely and asynchronously by mentioning tools you've used (e.g., Slack, Notion, Zoom) and your approach to collaborating across time zones.
• In your cover letter, explicitly state your willingness to travel 2–3 times per year for conferences and team meetings, as this is a requirement.

What to cover in your cover letter

Your cover letter should focus on: (1) a concrete example of a corporate animal welfare campaign you led, including the strategy, tactics, and measurable results; (2) your experience in advising or training other campaigners, and how you approach knowledge transfer; (3) your understanding of Campaigns Lab's unique role as a capacity-builder and why that excites you; and (4) your ability to work independently in a remote, global team while managing multiple collaborative projects.

Research before applying

• Explore Campaigns Lab's website and any public reports or case studies to understand their methodology and the types of organizations they support.
• Research recent corporate animal welfare commitments and campaigns in cage-free, broiler, and fish welfare to speak fluently about the landscape.
• Identify key animal protection organizations globally (e.g., Mercy For Animals, The Humane League, Sinergia Animal) and their corporate campaign approaches, as you may work with similar groups.
• Look into Campaigns Lab's team and leadership on LinkedIn to understand their backgrounds and priorities, which can help tailor your application.

Likely interview topics

Based on the job description, expect questions about:

• Walk us through a corporate campaign you led from start to finish: what was your strategy, what tactics did you test, and what were the outcomes?
• How would you approach troubleshooting a stalled cage-free campaign for a partner organization in a different region?
• Describe a time you trained or mentored someone in campaign strategy. How did you ensure the learning stuck?
• What do you see as the biggest gaps in current corporate animal welfare campaigning, and how would you address them through methodology frameworks?
• How would you balance hands-on campaign support with capturing and sharing best practices across multiple projects?

Common mistakes to avoid

• Focusing only on your direct campaigning experience without showing how you've helped others improve—this role is about enabling partners, not running your own campaigns.
• Being vague about your expertise in cage-free, broiler, or fish welfare; the job requires deep knowledge in at least one of these areas.
• Ignoring the remote and global nature of the role; failing to demonstrate flexibility or experience working across time zones could count against you.