How to apply for Growth Marketing Manager (GTM Engineer)

About Supercritical

Supercritical is the leading carbon removal marketplace, with 1 in 5 corporate carbon removal buyers as customers. It has facilitated nearly 2 million tonnes of carbon removal for 200+ buyers and tracks 600+ suppliers across roughly 80% of the global permanent CDR market. The company combines an independent science team that vets projects across 118 data points with the ability to create new supply when needed, as shown by Liferaft for Microsoft's 1-million-tonne offtake.

About the role

As a Growth Marketing Manager (GTM Engineer), you will build and run go-to-market systems that connect corporate buyers with carbon removal supply. You will work at the intersection of marketing, sales, and product to turn pledges into delivered tonnes. This role is central to scaling a marketplace that must grow from thousands to billions of tonnes per year.

A typical day

A typical day might involve checking funnel metrics, building or fixing an automated sequence in your GTM stack, and meeting with the sales team to align on target accounts. You could also work with the science team to turn a new vetting standard into a sales enablement asset. Since the role is remote in the UK, you would coordinate across time zones and document your work clearly.

Who Supercritical is looking for

• Experience in growth marketing or GTM engineering for a B2B marketplace, climate tech, or complex enterprise product.
• Comfort with data and tools: able to build funnels, track attribution, and automate outreach without relying on engineering for every change.
• Understanding of carbon removal, CDR procurement, or voluntary carbon markets is a plus, but a strong track record of learning complex domains quickly is more important.
• Ability to work remotely in the UK and collaborate across science, sales, and supply teams.

Tips for this application

• In your application, name specific GTM systems or growth experiments you have built. For example, describe how you set up lead scoring, automated sequences, or attribution models.
• Show that you understand Supercritical's model: a marketplace that both sources and creates supply. Explain how you would market to corporate buyers running multi-year procurement programs.
• Use numbers where possible: conversion rates, pipeline influenced, cost per acquisition, or tonnes of carbon removal supported by your campaigns.
• Mention any experience with carbon removal, CDR, or climate procurement. If you lack it, state how you would learn the science and standards Supercritical uses, such as its 118-point vetting process.
• Check the company's recent news, like the Liferaft deal with Microsoft, and refer to it to show you follow their work.

What to cover in your cover letter

1. Your ability to build GTM systems from scratch, not just run campaigns. 2. How you would market a marketplace that guarantees permanent carbon removal supply. 3. Your experience with long, multi-stakeholder enterprise sales cycles. 4. Why you want to work on carbon removal at gigatonne scale, and what you know about Supercritical's role in the market.

Research before applying

• Read Supercritical's website, especially the sections on how they vet projects, the Liferaft deal, and their delivery protection layers.
• Look up the voluntary carbon market and key terms like permanent CDR, biochar, and SBTi's Expert Working Group on carbon removals.
• Find recent interviews or posts from Supercritical's founders or team to understand their go-to-market strategy and current priorities.
• Check the job description again for any mention of specific tools or channels, and research those if listed.

Likely interview topics

Based on the job description, expect questions about:

• How would you design a growth engine for a carbon removal marketplace with 200+ buyers and 600+ suppliers?
• Walk us through a GTM experiment you ran. What was the hypothesis, the metric, and the result?
• How would you market to corporate buyers who are new to carbon removal versus those with existing procurement programs?
• What tools and data would you use to track pipeline from first touch to delivered tonnes?
• How would you work with Supercritical's science team to turn their 118-point vetting process into a marketing asset?

Common mistakes to avoid

• Writing a generic cover letter that could apply to any growth marketing role. Supercritical needs to see you understand carbon removal marketplaces.
• Focusing only on brand marketing or top-of-funnel tactics without showing how you connect marketing to sales pipeline and delivered tonnes.
• Ignoring the technical side of the role. The title includes GTM Engineer, so avoid suggesting you only run campaigns and not build systems.