Growth Marketing

• Own customer acquisition targets across growth channels, with clear accountability for cost-per-acquisition, response rates, and downstream conversion.
• Build and manage acquisition campaigns across offline and digital channels, from creative development and audience targeting to vendor management and production.
• Design and run rigorous tests (formats, messaging, offers, targeting) and use results to continuously improve performance across channels.
• Collaborate closely with design to develop compelling campaign creative and work cross-functionally with design, sales, and product to align growth efforts with market expansion plans.

By driving customer acquisition for Base's distributed battery network, you'll help transform the fragile, centralized grid into a resilient and abundant system, accelerating the transition to clean, reliable energy for American households.

• 2+ years of growth marketing experience, with hands-on ownership of acquisition campaigns across offline and/or digital channels in a consumer or consumer-adjacent business.
• Strong understanding of campaign operations: production workflows, vendor management, list sourcing and segmentation, A/B testing at scale.
• Creative instincts and data fluency, with the ability to connect campaign performance to on-site behavior and CRM outcomes.
• Experience working cross-functionally with design, sales, and product, translating growth goals into clear execution.

Base offers a lean, high-ownership, results-driven team environment with tight feedback loops and a strong bias towards action. The role includes the opportunity to work in-person with a mission-driven team rebuilding America's power grid. Specific compensation details are not mentioned.

Base is America’s next-generation power company, rebuilding the foundation of modern civilization by deploying a vast network of distributed batteries to transform today’s fragile, centralized grid into a resilient and abundant system.