Growth Lead - Ukraine

• Lead full-funnel growth initiatives from awareness to retention and referral.
• Develop and execute data-driven experiments to identify and scale growth levers.
• Own key metrics such as CAC, LTV, conversion rates, churn, and engagement.
• Design and manage multi-channel growth strategies including performance marketing, lifecycle marketing, SEO/ASO, partnerships, and referrals.

This role drives sustainable growth for BlaBlaCar's community-based travel platform in Ukraine, enabling more efficient and environmentally friendly transportation options, reducing carbon emissions through carpooling and bus travel.

• 5+ years of experience in growth, performance marketing, or data-driven product marketing in a tech-driven environment.
• Proven track record of scaling user acquisition and improving retention through full-funnel optimization.
• Strong analytical mindset with data tools (Tableau) and statistical thinking.
• Fluent in English and Ukrainian.

• Hybrid status
• 4 additional weeks on top of legal maternity/paternity leaves
• Financial support for home office equipment
• 24 days holidays per year including 12 days of public holidays
• Local meal plan policy
• Public transport compensation
• Mental health support & individual therapy sessions
• Private health insurance
• Personal growth via trainings, mentorship, internal mobility programs, and English classes
• Employee Stock ownership plan
• Regular team building events

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries, with a team of 800 employees across 5 global offices.