Application Guide

How to Apply for Growth Lead - Ukraine

at BlaBlaCar

🏢 About BlaBlaCar

BlaBlaCar is a leading shared travel platform that connects drivers with empty seats to passengers heading the same way, saving costs and reducing CO2 emissions by 2 million tonnes annually. As a mission-driven company with a strong community focus, it offers a unique opportunity to drive growth in a high-impact, sustainability-focused business.

About This Role

As Growth Lead for Ukraine, you'll own the full-funnel growth strategy for one of BlaBlaCar's key markets, driving user acquisition, retention, and referral through data-driven experiments and multi-channel campaigns. This role is critical to scaling BlaBlaCar's impact in Ukraine by optimizing CAC, LTV, and conversion rates while leveraging local market insights.

💡 A Day in the Life

A typical day might start by reviewing dashboards in Tableau to monitor key metrics like CAC and conversion rates, then analyzing results from a recent A/B test on a new referral program. After a team stand-up, you'd collaborate with local marketing partners to optimize a performance campaign, and end the day by prioritizing experiments for the next sprint based on data insights.

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Interview Prep

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🎯 Who BlaBlaCar Is Looking For

  • 5+ years in growth or performance marketing at a tech company, with a proven track record of scaling user acquisition and improving retention through full-funnel optimization.
  • Strong analytical skills with hands-on experience in data tools like Tableau and a statistical mindset to design and interpret A/B tests and experiments.
  • Fluent in English and Ukrainian, with deep understanding of the Ukrainian market, consumer behavior, and local growth channels (e.g., social media, partnerships).
  • Experience designing multi-channel growth strategies including performance marketing, lifecycle marketing, SEO/ASO, and referral programs.

📝 Tips for Applying to BlaBlaCar

1

Quantify your past growth achievements with specific metrics (e.g., 'increased user acquisition by 40% through optimized Facebook ads, reducing CAC by 25%').

2

Highlight any experience with full-funnel optimization, not just top-of-funnel tactics—show you understand retention and referral as well.

3

Tailor your resume to include Ukrainian market experience or relevant language/cultural skills—show you can localize global strategies.

4

Mention specific tools you've used (e.g., Tableau, Mixpanel, Google Analytics) and how you used them to drive decisions.

5

In your cover letter, reference BlaBlaCar's mission and community focus—show you align with their sustainability goals.

✉️ What to Emphasize in Your Cover Letter

['Your experience driving full-funnel growth in a tech environment, with concrete examples of scaled acquisition and improved retention.', 'Your familiarity with the Ukrainian market, including local growth channels, consumer insights, and cultural nuances.', "Your data-driven approach—mention specific experiments you've run and how you used data to prioritize growth levers.", "Your passion for BlaBlaCar's mission of sustainable shared travel and how you can contribute to their impact in Ukraine."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read BlaBlaCar's blog and press releases to understand their current growth initiatives and market focus in Ukraine.
  • → Study their app store reviews and social media presence in Ukraine to identify user pain points and opportunities.
  • → Analyze competitors in the Ukrainian ride-sharing or carpooling space (e.g., other apps, public transport alternatives).
  • → Review BlaBlaCar's sustainability reports to understand how growth ties to their CO2 reduction mission.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a growth experiment you led that failed—what did you learn and how did you pivot?
2 How would you approach reducing churn for BlaBlaCar in Ukraine? Walk us through your process.
3 What metrics would you prioritize for the Ukrainian market and why?
4 How would you adapt BlaBlaCar's global growth strategies to local Ukrainian preferences and behaviors?
5 Tell us about a time you used data to convince stakeholders to invest in a new growth channel.
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⚠️ Common Mistakes to Avoid

  • Being too generic—don't just list growth tactics without showing how they apply to BlaBlaCar's specific business model and Ukrainian market.
  • Ignoring retention and referral in your application—this role is full-funnel, so focus only on acquisition will seem incomplete.
  • Lack of data-driven examples—avoid vague claims; use numbers and specific experiments to demonstrate your analytical skills.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to BlaBlaCar!

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