How to apply for General Manager Canada

About Bird

Bird is the pioneer of micromobility, operating dockless electric scooters in over 200 cities worldwide with a mission to make urban transportation cleaner, more affordable, and community-focused. Working here means joining a fast-paced, mission-driven team that has already enabled 87 million+ carbon-free rides and partners closely with cities to reshape how people move.

About the role

As General Manager Canada, you will own the full P&L for Bird's Canadian operations, driving market growth, city partnerships, fleet performance, and team leadership across the country. This role is pivotal in scaling Bird's presence in Canada, ensuring operational excellence, regulatory compliance, and rider safety while delivering on shared climate and mobility goals with municipal partners.

A typical day

You might start with a morning call with your city operations leads to review fleet performance and safety incidents, then meet with a municipal official to discuss expanding Bird's permit. Later, you'd analyze P&L data to identify cost-saving opportunities, interview a candidate for a regional manager role, and end the day strategizing with Bird's global team on a new market launch plan.

Who Bird is looking for

• Proven P&L ownership and general management experience in a high-growth, operations-heavy business (e.g., micromobility, ride-sharing, logistics, or consumer tech)
• Strong track record of building and leading cross-functional teams in a remote, multi-city environment, with a hands-on approach to operational problem-solving
• Deep understanding of Canadian municipal regulations, permitting processes, and stakeholder management with city officials and community groups
• Data-driven mindset with experience optimizing fleet utilization, unit economics, and safety metrics while scaling a market

Tips for this application

• Highlight any experience managing P&L for a Canadian market or similar regulatory environment, and quantify results (e.g., revenue growth, market expansion, cost reductions).
• Showcase your ability to build relationships with city governments and navigate complex permitting processes—Bird's community-first approach means regulatory savvy is critical.
• Demonstrate familiarity with micromobility or shared mobility operations, including fleet management, charging infrastructure, and safety protocols.
• Emphasize your experience leading remote teams across multiple cities or provinces, as this role requires managing dispersed operations.
• Use Bird's language: mention 'shared mobility and climate goals,' 'safety-first technology,' and 'community-first approach' to show alignment with their mission and values.

What to cover in your cover letter

["Your vision for scaling Bird's Canadian operations and how you would drive growth while maintaining strong city partnerships and safety standards.", "Specific examples of P&L management and operational improvements you've led, with metrics that demonstrate impact on unit economics and market expansion.", "Your approach to stakeholder management with Canadian municipalities and how you'd navigate regulatory challenges to expand Bird's footprint.", "A clear alignment with Bird's mission to transform urban mobility and make cities more livable, showing genuine passion for sustainable transportation."]

Research before applying

• Bird's current Canadian markets and any recent news about expansions, city partnerships, or regulatory changes in Canada.
• Bird's financial performance and strategic priorities (e.g., profitability, fleet optimization, new product launches) from recent earnings calls or press releases.
• Competitive landscape in Canada's micromobility space, including key players like Lime, Neuron, and local operators, and their city contracts.
• Canadian municipal regulations for shared e-scooters, including pilot programs, permits, and safety requirements in major cities like Toronto, Vancouver, and Montreal.

Likely interview topics

Based on the job description, expect questions about:

• How would you approach entering a new Canadian city, from initial city negotiations to launching and scaling operations?
• Describe a time you turned around an underperforming market or improved unit economics in an operations-heavy business.
• How do you balance growth targets with safety and regulatory compliance in a micromobility context?
• What strategies would you use to build and retain a high-performing, remote team across Canada?
• How would you handle a situation where a city partner raises concerns about scooter parking or rider safety? Walk us through your response.

Common mistakes to avoid

• Focusing only on growth without addressing safety, regulatory compliance, or community engagement—Bird's model depends on strong city relationships.
• Failing to demonstrate hands-on operational experience; this role requires diving into fleet metrics, charging logistics, and on-the-ground problem-solving.
• Using generic management language without tailoring to micromobility or Bird's specific challenges, such as seasonal demand, parking issues, or battery swapping.