How to apply for Field Sales Manager

About Aventon

Aventon builds electric bicycles and states that it wants to make transportation more accessible and sustainable. The company describes its products as high-quality, stylish, and affordable, and it sells through independent bike shops and other retailers in addition to its own channels. This matters for a sales hire because the role depends on a B2B dealer network rather than only direct-to-consumer sales.

About the role

This is an outbound field sales role covering an assigned US territory of e-bike dealers and retail partners. You will build and execute a territory plan, open new dealer accounts, and act as the first point of contact for new B2B business. The job is remote but involves field work with independent bike shops and other retailers, so travel and in-person relationship building are part of the job.

A typical day

A typical day may include outbound calls and emails to bike shops, virtual meetings with dealers, and in-person visits to retailers in your territory. You would also update your pipeline, track progress against monthly and quarterly targets, and coordinate with internal teams on dealer onboarding or product questions. Because the role is remote, you manage your own schedule and travel.

Who Aventon is looking for

• Has prior outbound B2B sales experience, ideally opening new accounts rather than only managing existing ones.
• Understands or is willing to learn the independent bike shop channel, including how dealers evaluate brands, margin, inventory, and service needs.
• Can build and follow a territory plan with monthly, quarterly, and annual revenue targets.
• Is comfortable discussing technical product details, since the job description mentions being comfortable in a technical product teardown as well as creative brainstorming.
• Is self-directed enough to work remotely while spending time in the field with dealers and partners.

Tips for this application

• Name the specific US territory or region you can cover and explain your existing dealer or retail relationships there, if any.
• Give examples of outbound prospecting results, such as number of new dealer accounts opened, revenue added, or territory growth percentages.
• Show that you understand the independent bike shop channel: mention how shops make decisions about which e-bike brands to carry and what support they need.
• Reference Aventon's product line or dealer program in your materials to show you looked at the company beyond the job posting.
• Address the remote plus field aspect directly by stating your willingness to travel and your experience managing a remote territory.

What to cover in your cover letter

['Your track record in outbound B2B sales and new account acquisition, with numbers where possible.', 'Your ability to build and execute a territory plan against monthly, quarterly, and annual targets.', 'Any experience with e-bikes, bike shops, outdoor retailers, or similar dealer networks.', 'Your comfort with both technical product conversations and high-level sales strategy.']

Research before applying

• Review Aventon's current e-bike models, price points, and dealer-facing programs on their website.
• Identify independent bike shops and retailers in your target territory that already sell e-bikes.
• Look at how competing e-bike brands structure their dealer programs, margins, and support.
• Check Aventon's recent news or product launches to understand where the brand is growing.

Likely interview topics

Based on the job description, expect questions about:

• How you would build a territory plan for a new region and prioritize which dealers to approach first.
• Examples of outbound prospecting and how you handled rejection or slow dealer adoption.
• Your understanding of the independent bike shop channel and what dealers look for in an e-bike brand.
• How you would explain Aventon's product value to a shop owner who already carries competing e-bike brands.
• How you manage a remote schedule with frequent travel and still hit monthly and quarterly sales goals.

Common mistakes to avoid

• Submitting a generic sales resume that does not mention e-bikes, dealer networks, or outbound territory growth.
• Claiming you can cover a territory without explaining your actual location, travel ability, or existing contacts there.
• Focusing only on direct-to-consumer sales experience when this role is specifically about B2B dealer acquisition.