Event & Webinar Marketing Specialist

• Plan and execute email marketing campaigns to promote global in-person briefings and webinars.
• Manage audience segmentation, email journeys, testing, and performance tracking using Pardot.
• Create and schedule social media promotion for events, aligning with brand guidelines.
• Track and report on campaign performance, providing insights for continuous improvement.

This role drives awareness and attendance for events that share critical energy and natural resources insights, empowering decision-makers to accelerate the transition to a sustainable energy future.

• 3+ years of experience in B2B marketing, ideally with a focus on events, webinars, or campaign marketing.
• Experience using Pardot or similar email marketing/marketing automation platform.
• Experience working with Salesforce or another CRM.
• Strong project management skills and excellent written communication skills.

Compensation and perks not specified. Wood Mackenzie offers an inclusive, trusting, customer-committed, future-focused, and curious culture.

Wood Mackenzie is the global leader in analytics, insights, and proprietary data across the energy and natural resources landscape, guiding decisions of the world's most influential energy producers, utilities, financial institutions, and governments.