Application Guide
How to Apply for Engagement Manager, AI Risk
at Good Impressions Media
🏢 About Good Impressions Media
Good Impressions Media is a digital communications agency dedicated to amplifying the work of effective nonprofits, think tanks, and foundations. They specialize in using data-driven marketing to drive social impact, making them a unique bridge between cutting-edge digital strategy and mission-driven work. If you're passionate about using your skills for good, this is a place where your work directly contributes to solving some of the world's most pressing problems.
About This Role
As the Engagement Manager for AI Risk, you'll lead the charge in educating decision-makers about the dangers and opportunities of artificial intelligence. You'll be at the forefront of a critical issue, crafting and executing paid advertising campaigns that shape policy and recruit top talent to the field. This role is perfect for someone who wants to combine strategic marketing with high-stakes advocacy, ensuring that the most influential people are well-informed on AI safety.
💡 A Day in the Life
A typical day might start with checking campaign dashboards and Slack messages from clients, then diving into A/B testing new ad creatives or adjusting targeting. You might spend part of your morning researching the latest AI news to inform your strategy, and afternoons are often filled with client calls to review performance and brainstorm next steps. You'll also carve out time to refine your automation workflows, ensuring that reporting is seamless and you're always ahead of the curve.
🚀 Application Tools
🎯 Who Good Impressions Media Is Looking For
- Proven track record in paid advertising, with hands-on experience in platforms like Google Ads, Meta Ads, and LinkedIn, including audience targeting, A/B testing, and budget management.
- Exceptional client communication skills, able to translate complex AI concepts into clear, compelling campaign narratives and build trust with clients through regular, transparent updates.
- Adept at building scalable processes and automating workflows, with a genuine interest in leveraging AI tools to increase efficiency and campaign performance.
- Deep knowledge of AI risk and safety issues, with a demonstrable commitment to staying abreast of the latest developments in AI capabilities, policy, and public discourse.
📝 Tips for Applying to Good Impressions Media
Highlight specific examples of paid campaigns you've managed, including metrics like CTR, conversion rates, and ROAS, and explain how you optimized them over time.
Showcase your ability to simplify complex topics by including a writing sample or describing a time you translated technical information for a non-technical audience.
In your resume and cover letter, explicitly mention your familiarity with AI risk literature (e.g., Bostrom, Yudkowsky, or current AI policy debates) and how you've integrated this knowledge into your work.
Demonstrate your automation skills by describing a specific workflow you've automated (e.g., using Zapier, Python scripts, or AI tools) that saved time and improved results.
Since the role is remote, emphasize your experience working in distributed teams and your ability to manage projects independently with strong written communication.
✉️ What to Emphasize in Your Cover Letter
['Your passion for AI safety and why you believe effective communication is crucial to mitigating risks.', 'Specific examples of how your paid advertising expertise has driven measurable outcomes for mission-driven organizations.', 'Your experience in building client relationships and your approach to proactive communication and problem-solving.', 'Your proficiency with AI tools and automation, and how you plan to use them to scale campaign efforts efficiently.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Visit Good Impressions Media's website and review their portfolio to understand the types of clients they serve and the results they achieve.
- → Read about the AI risk landscape from sources like the Future of Life Institute, OpenAI, or Anthropic to be conversant in current debates.
- → Look up the '80,000 Hours' organization, as they are mentioned in the job description, to understand their mission and why they endorse Good Impressions.
- → Check out recent news articles about AI policy to see what topics are trending and might influence campaign messaging.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Don't submit a generic cover letter that doesn't mention AI risk or the company's mission. They want to see genuine interest in the cause.
- Avoid focusing solely on creative aspects without mentioning data and optimization. This role is about performance marketing, not just catchy ads.
- Don't underestimate the importance of client management. Even if you're a great advertiser, if you can't communicate effectively, you won't succeed here.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Good Impressions Media!