Application Guide

How to Apply for Email Marketing Operations Associate

at Kiva

🏢 About Kiva

Kiva is a nonprofit that enables people to lend money to low-income entrepreneurs and students in over 80 countries, with a 96.9% repayment rate. Working here means contributing to a mission-driven organization that uses technology to alleviate poverty and empower individuals globally.

About This Role

As an Email Marketing Operations Associate, you'll be the backbone of Kiva's email communication, ensuring campaigns reach lenders and borrowers effectively. Your work directly supports fundraising and borrower engagement, making microloans accessible to those in need.

💡 A Day in the Life

You start by checking the email calendar and prioritizing campaigns for the day. You build audience segments in Iterable, QA test emails, and deploy them. Midday, you review performance metrics and adjust workflows. You also meet with stakeholders to plan upcoming campaigns, ensuring alignment with Kiva's goals.

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Interview Prep

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🎯 Who Kiva Is Looking For

  • Has 1-3 years of hands-on experience with Iterable or similar platforms like Braze or Klaviyo, specifically in building complex workflows and audience segments.
  • Thrives in a detail-oriented environment, managing multiple email campaigns simultaneously without missing deadlines.
  • Is comfortable analyzing marketing metrics and using data to optimize campaigns, with strong spreadsheet skills.
  • Passionate about Kiva's mission of financial inclusion and global impact, and can articulate how their work supports that mission.

📝 Tips for Applying to Kiva

1

Highlight any experience with Iterable specifically, even if from a previous role or personal project; mention specific features you've used like dynamic lists or suppression logic.

2

Quantify your impact in past email campaigns (e.g., 'Increased open rates by 15% through A/B testing subject lines' or 'Managed 50+ campaigns per month').

3

Show familiarity with Kiva's work by mentioning their lending model or a specific region they operate in, like Kenya or Peru.

4

If you have experience with non-profit or mission-driven email marketing, emphasize that; if not, explain why you're drawn to Kiva's mission.

5

Tailor your resume to include keywords from the job description like 'lifecycle journeys,' 'QA,' and 'Iterable' to pass ATS filters.

✉️ What to Emphasize in Your Cover Letter

["Your direct experience with Iterable or similar platforms, including specific workflows or segments you've built.", 'Your ability to manage multiple stakeholders and projects, with examples of successful cross-functional collaboration.', 'Your analytical mindset, showing how you use data to improve email performance.', "Your genuine interest in Kiva's mission and how you connect your skills to their impact."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Kiva's latest impact report to understand their current focus areas and metrics.
  • → Explore Kiva's blog or news section for recent initiatives, like new partnerships or expansion into new countries.
  • → Sign up for Kiva's emails to experience their current email strategy firsthand—note what works and what could be improved.
  • → Understand the difference between Kiva's lender and borrower audiences and how email might serve each.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a complex email workflow you built in Iterable. What were the steps, and how did you ensure accuracy?
2 How do you prioritize multiple email campaigns with competing deadlines? Walk me through your process.
3 Explain how you would set up an A/B test for a donation appeal email. What metrics would you track?
4 Tell me about a time you made a mistake in an email deployment. How did you handle it?
5 How familiar are you with Kiva's lending model? How might email marketing support both lenders and borrowers?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Submitting a generic application that doesn't mention Kiva or its mission—this role is mission-driven, so show you care.
  • Overlooking the importance of QA and attention to detail; emphasize your meticulousness in testing campaigns.
  • Focusing only on creative aspects of email marketing (design, copy) rather than the technical operations side (segmentation, workflows, data).

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Kiva!

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