🌿 Email Marketing & Automation Volunteer: 4WARD.earth 🌎

Core responsibilities:

• Execute and optimize company email automation sequences, Circle/platform messaging workflows, and user segment campaigns; track open rates, click-through rates, and conversion metrics weekly
• Develop tailored messaging and content for diverse member segments based on location, interests, industry, and stakeholder type (startups, investors, job seekers); monitor engagement and personalization effectiveness
• Collaborate on promoting affiliate offers for tools and services that support member organization and career goals; track affiliate conversion rates and revenue attribution
• Implement strategies to grow email subscriber base through lead magnets and funnel optimization; execute A/B testing on opt-in forms and landing pages

This role creates positive change by connecting sustainability talent with climate-focused organizations, helping build the future of green careers, collaboration, and impact through strategic email marketing and automation.

Required skills and experience:

• Experience with email marketing platforms (Mailchimp, Klaviyo, ConvertKit) and automation workflows
• Understanding of audience segmentation, personalization strategies, and email deliverability best practices
• Familiarity with lead generation tactics, landing page optimization, and conversion funnels
• Data analysis skills with experience in email performance metrics and A/B testing
• Knowledge of affiliate marketing principles and partnership management
• Interest in sustainability and climate tech
• Self-motivated with ability to work independently on strategic email initiatives

Volunteer benefits include:

• Email Marketing Expertise - Master advanced email automation and segmentation strategies with real campaign execution
• Data-Driven Campaign Management - Hands-on experience with email analytics, performance optimization, and conversion tracking
• Audience Development Skills - Learn sophisticated targeting and personalization techniques across diverse member segments
• Professional Mentorship - Receive guidance and feedback from experienced marketing leaders on campaign performance and strategy
• Career-Building Portfolio - Develop a strong portfolio of email marketing wins with concrete metrics and audience growth results
• Future-Ready Marketing Skills - Master email automation and data management techniques essential for modern marketing roles

4WARD is building the bridge between sustainability education and careers. They empower climate-focused professionals and connect them with organizations driving environmental innovation.