How to apply for EIR Ventures Program

About The Good Growth Co

The Good Growth Co is a mission-driven organization that incubates and scales research-backed initiatives to advance farmed animal welfare and sustainable food systems in Asia. It stands out for its EIR program, which gives entrepreneurs the runway, research, and network to launch high-impact ventures from scratch. Working here means turning rigorous behavioral and market research into real-world programs that reduce animal suffering and build a more resilient food future.

About the role

As an Entrepreneur-in-Residence, you will select one of six proposed initiatives—or pitch your own—and take it from concept to launch within 12–18 months. You will translate evidence on animal welfare, alternative proteins, and consumer behavior into scalable advocacy tools, strategy engines, accelerators, or immersion tours. This is a rare chance to own a venture with direct, measurable impact on the lives of farmed animals across Asia.

A typical day

A typical day might involve reviewing research on consumer attitudes toward plant-based meat in Southeast Asia, then drafting a pilot campaign strategy for an advocacy tool. You could also be on calls with local partners, iterating on a minimum viable product for your initiative, or preparing a progress update for The Good Growth Co’s leadership. Expect a mix of deep work, stakeholder engagement, and rapid experimentation.

Who The Good Growth Co is looking for

• Proven founder or early-stage operator who has launched a venture, program, or campaign from zero to one, ideally in food, advocacy, or social impact.
• Deep commitment to farmed animal welfare or sustainable food systems, demonstrated through past work, volunteering, or personal projects.
• Strong understanding of Asian markets and cultural contexts, with the ability to adapt global research to local realities.
• Comfortable with ambiguity and able to translate research insights into actionable, scalable programs and campaigns.

Tips for this application

• Choose the specific initiative (or clearly define your own) that aligns with your experience and explain why you are the right person to launch it—generic applications will be ignored.
• Quantify your entrepreneurial impact: include metrics like funds raised, users acquired, or policy changes influenced to show you can execute.
• Demonstrate deep knowledge of farmed animal welfare issues in Asia by referencing specific organizations, campaigns, or data points in your application.
• Connect your past work to the research-backed approach of The Good Growth Co—show how you have used evidence to drive decisions.
• Address the February–April 2026 start date and your availability, and note the application deadline for your chosen initiative to show attention to detail.

What to cover in your cover letter

Your cover letter should: 1) State which initiative you are applying for (or pitch your own) and why it is the highest-leverage opportunity. 2) Provide a concrete example of a venture or program you launched, including the problem, your approach, and measurable outcomes. 3) Explain how your background in animal welfare or sustainable food systems in Asia positions you to succeed. 4) Articulate how you would use research to iterate and scale the initiative, showing you understand the EIR model.

Research before applying

• Review The Good Growth Co’s website, reports, and any public materials on their EIR program to understand their theory of change and past initiatives.
• Research the six proposed initiatives (if publicly available) and identify which one aligns best with your skills and the gaps in the ecosystem.
• Study the state of farmed animal welfare and alternative proteins in key Asian markets (e.g., China, India, Indonesia) to speak credibly about opportunities and challenges.
• Look into the backgrounds of the team and advisors at The Good Growth Co to understand their expertise and network you could leverage.

Likely interview topics

Based on the job description, expect questions about:

• Why this specific initiative, and what is your 90-day plan to validate and launch it?
• Describe a time you used research or data to pivot a project—what did you learn and how did you apply it?
• How would you measure the impact of your initiative on farmed animal welfare in Asia?
• What are the biggest cultural or regulatory barriers to advancing alternative proteins in Asia, and how would you navigate them?
• Tell us about a failure in your entrepreneurial journey and how it shaped your approach to building new ventures.

Common mistakes to avoid

• Submitting a generic application that does not specify an initiative or demonstrate fit with the EIR program’s research-backed, Asia-focused approach.
• Overemphasizing past corporate experience without showing entrepreneurial grit or a track record of launching new things.
• Ignoring the Asia context—failing to address how you would adapt strategies to local cultures, regulations, and consumer behaviors.