How to apply for Director, eCommerce and Customer Acquisition

About Resource Innovations

Resource Innovations is a women-led energy transformation firm focused on impact. It works on energy efficiency and clean energy solutions for utilities and communities. The company is expanding its portfolio to guide utilities and customers toward sustainable energy and water use.

About the role

This director role builds and leads Resource Innovations' eCommerce and direct-to-consumer customer acquisition capability. You will help clients and RI generate demand and meet sales, enrollment, energy savings, and revenue goals. The role supports utility marketplaces, limited-time offers, custom energy-efficiency kit sites, pay-for-performance programs, and corporate lead generation.

A typical day

You might meet with the marketing account management team to align on client objectives, then work on acquisition strategies for a utility marketplace or limited-time offer. You could also review performance data for a pay-for-performance program, plan new partnerships or tools, and support corporate lead generation efforts. The role is remote and involves close collaboration with the VP of Marketing and client-facing teams.

Who Resource Innovations is looking for

• Has experience leading eCommerce and direct-to-consumer acquisition across multiple programs or business lines.
• Can translate client and contractual objectives into acquisition strategies that drive measurable enrollment and revenue.
• Is comfortable working with a marketing account management team that owns client relationships.
• Has built processes, tools, partnerships, and operating practices to scale acquisition capabilities.
• Understands pay-for-performance models where financial results depend on customer enrollment.

Tips for this application

• Highlight any experience with utility marketplaces, energy-efficiency kit sites, or limited-time offer campaigns.
• Show how you have built or scaled an eCommerce or customer acquisition function, not just run campaigns.
• Quantify results in enrollment, energy savings, revenue, or sales from past acquisition programs.
• Mention experience working with marketing account management or client-facing teams to meet contractual goals.
• Explain how you have supported pay-for-performance programs where your work directly affected financial outcomes.

What to cover in your cover letter

['Your track record building eCommerce or direct-to-consumer acquisition from the ground up.', 'How you translate client objectives into acquisition strategies that meet enrollment and revenue targets.', 'Experience with utility, energy efficiency, or pay-for-performance programs.', 'Your approach to building scalable processes, tools, and partnerships across a company.']

Research before applying

• Resource Innovations' current client programs, especially utility marketplaces and energy-efficiency kit sites.
• The company's pay-for-performance programs and how they measure enrollment, energy savings, and revenue.
• The company's women-led structure and its focus on energy efficiency and clean energy solutions.
• The Vice President of Marketing and the marketing account management team structure at Resource Innovations.

Likely interview topics

Based on the job description, expect questions about:

• How would you build an eCommerce and customer acquisition capability for a company that supports utility clients?
• Describe a time you translated a client contract into a customer acquisition strategy that met enrollment or revenue goals.
• What experience do you have with pay-for-performance programs where your financial results depended on customer enrollment?
• How would you work with a marketing account management team that owns client relationships?
• What processes, tools, or partnerships have you built to scale acquisition across multiple programs?

Common mistakes to avoid

• Focusing only on brand marketing or general campaign management without showing direct acquisition or eCommerce results.
• Ignoring the pay-for-performance aspect and failing to connect your work to enrollment or revenue outcomes.
• Applying without understanding how utility marketplaces, limited-time offers, or energy-efficiency kit sites work.