How to apply for Digital Engagement Manager

About Smart Electric Power Alliance

SEPA is a nonprofit at the forefront of the clean energy transition, uniquely positioned to convene utilities, regulators, and tech providers on neutral ground. Their focus on grid modernization, demand growth, and global collaboration offers a chance to drive systemic change in the energy sector.

About the role

As Digital Engagement Manager, you'll lead SEPA's digital presence, translating complex energy topics into engaging online content and community interactions. Your work will amplify SEPA's thought leadership and foster collaboration among its 1,000+ member organizations, directly supporting the mission of a carbon-free energy system.

A typical day

A typical day might involve reviewing analytics from the latest email campaign, collaborating with SEPA's research team to craft a blog post about grid resilience, and scheduling social media posts to promote an upcoming webinar. You'd also engage with members online, responding to comments and fostering discussions, and plan the digital rollout for a new report.

Who Smart Electric Power Alliance is looking for

• Experienced in digital engagement strategies (social media, email, web) with a track record of growing online communities.
• Able to translate technical energy concepts into accessible, compelling content for diverse audiences.
• Data-driven, using analytics to refine strategies and demonstrate impact.
• Strong project management skills, able to juggle multiple campaigns and collaborate with internal experts.

Tips for this application

• Tailor your resume to highlight specific digital engagement achievements, like community growth percentages or successful campaigns.
• Research SEPA's recent reports and initiatives (e.g., on grid modernization) and mention how you'd amplify them digitally.
• Showcase your understanding of the clean energy sector by including relevant keywords and topics in your application.
• Include a portfolio or examples of your digital content (e.g., social media posts, email newsletters) that demonstrate your skills.
• In your cover letter, reference SEPA's strategic priorities (Grid, Growth, Globe) and propose a digital campaign idea for one.

What to cover in your cover letter

["Your passion for clean energy and alignment with SEPA's nonprofit mission.", "Specific examples of how you've increased digital engagement for a mission-driven organization.", 'Your ability to translate complex topics for broad audiences, citing an example from your experience.', "Your familiarity with SEPA's work and ideas for enhancing their digital presence."]

Research before applying

• Read SEPA's 2025-2030 Strategic Plan to understand their key goals and language.
• Explore SEPA's current digital channels (website, LinkedIn, Twitter) to see their tone and content.
• Review recent SEPA reports or webinars to understand the topics they prioritize.
• Check out SEPA's member list and partners to understand their audience.

Likely interview topics

Based on the job description, expect questions about:

• How would you develop a digital engagement strategy to support SEPA's Grid, Growth, and Globe priorities?
• Describe a time you grew an online community; what metrics did you use and what was the outcome?
• How do you stay updated on clean energy trends and incorporate them into digital content?
• How would you measure the success of SEPA's digital engagement efforts?
• What role do you see for digital engagement in a nonprofit's advocacy and education mission?

Common mistakes to avoid

• Applying with a generic resume that doesn't highlight digital engagement or energy sector experience.
• Ignoring the nonprofit aspect; focus on mission alignment, not just profit-driven marketing.
• Not demonstrating knowledge of SEPA's work or the clean energy landscape in your application.