How to apply for Digital Coordinator (BIM Coordinator / Customer Engineer Coordinator)

About Willow

Willow builds an Operational AI platform for large, complex buildings and infrastructure. The company connects physical, operational, and human data into a unified digital foundation so owners and operators can move from fragmented, reactive workflows to smarter operations. It is scaling commercial momentum and operating rigor, which means new hires can shape how the platform is deployed.

About the role

This Digital Coordinator role sits inside delivery of Willow's Digital Twin platform. You will work with project and team leads to drive deployments, coordinate cross-functional activities, and ensure high-quality outcomes. The role also involves growing and nurturing strategic customer accounts, so your coordination work directly affects Willow's expansion.

A typical day

You might start by checking in with project leads on deployment tasks, then coordinate between engineering, customer teams, and internal stakeholders to resolve blockers. Part of the day could involve translating technical details into clear updates for a customer account, or preparing materials for a deployment milestone. The exact routine is not stated in the job details, so ask about team structure and daily tools during interviews.

Who Willow is looking for

• A self-starter with a demonstrated record of coordinating complex, cross-functional projects to achieve desired outcomes.
• Comfortable working across subject matter areas where you may not be the expert, and able to pull in the right people to keep delivery moving.
• Able to understand and explain complex technical content to both internal teams and customers.
• Experienced in or adaptable to BIM coordination, customer engineering coordination, or digital twin deployment workflows.

Tips for this application

• Use the exact job title on your application and in your subject line if emailing. The title combines Digital Coordinator, BIM Coordinator, and Customer Engineer Coordinator, so show you understand all three sides.
• In your resume, list one or two complex, cross-functional projects you coordinated. Name the teams involved, the outcome, and your specific coordination actions.
• Show familiarity with BIM, digital twins, or facility management software. If you lack direct experience, describe a time you learned a technical domain well enough to coordinate experts in it.
• Willow is remote and scaling commercial momentum. Mention any experience coordinating remote, cross-functional teams or customer-facing deployments.
• Reference Willow's actual product language: Operational AI platform, built world, unified digital foundation, fragmented systems, reactive workflows. This shows you read beyond the job title.

What to cover in your cover letter

Explain how you have coordinated complex, cross-functional projects from start to finish. Show that you can translate complex technical content for internal teams and customers. State why delivery of a Digital Twin platform for large buildings interests you. Connect your coordination work to customer account growth and Willow's commercial scaling stage.

Research before applying

• Read Willow's product pages and any public material on their Operational AI platform and Digital Twin offerings for the built world.
• Look up what BIM coordination and digital twin deployment typically involve in large, complex facilities so you can speak to the workflow.
• Check Willow's recent news or announcements to understand their commercial stage and any named customers or partners.
• Find public profiles of Willow's project and team leads so you know who you would work with and what they focus on.

Likely interview topics

Based on the job description, expect questions about:

• Walk through a complex, cross-functional project you coordinated. What was the outcome and how did you keep teams aligned?
• How would you coordinate a Digital Twin platform deployment when you are not the technical expert in BIM or facility management?
• Describe a time you explained complex technical content to a customer or internal stakeholder who was not technical.
• How do you handle competing priorities across project leads, engineering, and customer accounts during a deployment?
• What do you know about Willow's Operational AI platform and how it connects physical, operational, and human data?

Common mistakes to avoid

• Applying with a generic project coordinator resume that does not mention BIM, digital twins, or facility management.
• Claiming deep technical expertise in BIM or AI when the role explicitly expects you to work across areas where you may not be an expert.
• Ignoring the customer-facing side of the role and only talking about internal coordination.