Application Guide

How to Apply for Demand Gen Manager

at Afresh Technologies

🏢 About Afresh Technologies

Afresh Technologies combines AI with a mission to reduce food waste, making a tangible environmental impact. Their platform optimizes the fresh food supply chain for major grocery retailers, offering a unique blend of cutting-edge technology and sustainability. Working here means contributing to a cause that matters while solving complex B2B SaaS challenges.

About This Role

As Demand Gen Manager, you'll own the full-funnel strategy to drive pipeline for enterprise grocery retailers, leveraging paid media, events, and AI-native tools. Your work directly impacts revenue and the company's mission to cut food waste. This role is ideal for a strategic operator who enjoys hands-on campaign execution and data-driven decision-making.

💡 A Day in the Life

A typical day might start with reviewing campaign performance dashboards in HubSpot and Salesforce, then collaborating with sales on upcoming webinar logistics. You'll spend time optimizing LinkedIn ad copy or building a new email sequence, and end the day analyzing lead scoring data to refine automation rules.

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Interview Prep

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🎯 Who Afresh Technologies Is Looking For

  • 6+ years of B2B SaaS demand gen experience, specifically targeting named accounts in enterprise retail or similar verticals.
  • Proven track record of executing end-to-end Tier 1 events and webinars with measurable pipeline impact.
  • Hands-on expertise with HubSpot, LinkedIn, Google Ads, and full-funnel reporting connecting CRM and website data.
  • Strong copywriting skills for campaigns, emails, and landing pages, with a knack for testing and optimization.

📝 Tips for Applying to Afresh Technologies

1

Highlight specific examples of pipeline generated from events or webinars you've led, including metrics like SQLs or revenue influenced.

2

Showcase your experience with AI tools or automation in demand gen, such as lead scoring or predictive analytics.

3

Tailor your resume to emphasize enterprise grocery or retail experience, even if tangential.

4

Include a portfolio or case study of a campaign you built and optimized across multiple channels.

5

Mention any experience with ABM/ABX strategies for named accounts, as the job specifically calls for it.

✉️ What to Emphasize in Your Cover Letter

["Your passion for reducing food waste and how it aligns with Afresh's mission.", 'Specific examples of driving pipeline for enterprise accounts through integrated campaigns.', 'Your proficiency with the marketing stack (HubSpot, Salesforce, LinkedIn, Google) and ability to build full-funnel reports.', "How you've used data and automation to optimize demand gen efforts and improve conversion rates."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read about Afresh's technology and how it uniquely reduces food waste in the supply chain.
  • → Look up recent case studies or press releases about their partnerships with grocery retailers.
  • → Understand the competitive landscape for AI in fresh food supply chain (e.g., other startups or legacy solutions).
  • → Familiarize yourself with the challenges of selling to enterprise grocery retailers, such as long sales cycles and multiple stakeholders.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through a demand gen campaign you built from scratch for a named-account market. What were the results?
2 How do you approach event strategy and measure ROI for Tier 1 events?
3 Describe your experience with AI-native tools in marketing. How have you used automation to improve lead scoring?
4 How do you align sales and marketing for ABM/ABX programs? Give an example.
5 Tell me about a time you had to pivot a campaign based on performance data. What did you learn?
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⚠️ Common Mistakes to Avoid

  • Being too generic about demand gen experience without tying it to enterprise B2B SaaS or named accounts.
  • Overlooking the mission-driven aspect; failing to express genuine interest in food waste reduction.
  • Not demonstrating hands-on technical skills with tools like HubSpot, LinkedIn, or Google Ads in your examples.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Afresh Technologies!

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