How to apply for Customer Engineer (Coordinator)

About Willow

Willow builds an Operational AI platform for large, complex buildings. The company connects physical, operational, and human data into one digital foundation so owners can move from fragmented systems to smarter operations. It is scaling commercial momentum and building for long-term category leadership.

About the role

This is a customer engineer (coordinator) role focused on delivering Willow's Digital Twin platform to customers. You will work with project and team leads to drive deployments, coordinate cross-functional activities, and ensure high-quality outcomes. The role also involves growing and nurturing strategic customer accounts.

A typical day

A typical day might involve coordinating with project leads, tracking deployment tasks, and communicating with customer stakeholders. You would also work with cross-functional teams to resolve issues and ensure high-quality outcomes for Willow's Digital Twin platform. The exact routine depends on the team and customer needs, so ask about daily workflows during the interview.

Who Willow is looking for

• A self-starter with a demonstrated record of coordinating complex, cross-functional projects to achieve outcomes.
• Comfortable working across subject matter areas where you may not be the expert.
• Able to understand and explain complex technical content to internal and external audiences.
• Experienced in customer-facing deployment work, preferably with digital twin, facility management, or operational AI platforms.

Tips for this application

• In your resume, highlight specific projects where you coordinated cross-functional teams to deliver a technical deployment or customer outcome.
• Use the cover letter to explain how you have worked across subject areas where you were not the expert, and how you kept projects on track.
• Reference Willow's platform by name (Digital Twin) and connect your experience to deploying technical platforms for large buildings or complex environments.
• If you have experience with facility management, building operations, or IoT data, make that explicit because Willow's customers are owners and operators of large environments.
• Show that you understand the difference between coordination and engineering: this role is about driving successful deployments, not writing code.

What to cover in your cover letter

['Your track record coordinating complex, cross-functional projects with measurable outcomes.', 'How you explain complex technical content to non-technical and technical audiences.', 'Your ability to work across subject matter areas where you are not the expert and still drive results.', "Why you want to work on Willow's Digital Twin platform for the built world, and how you would help grow strategic customer accounts."]

Research before applying

• Read Willow's website and any public case studies to understand what the Digital Twin platform does for buildings.
• Look up the backgrounds of Willow's leadership and project leads to understand the company's stage and priorities.
• Research the built world and facility management sector to understand the problems Willow solves, such as fragmented systems and reactive workflows.
• Find any public information about Willow's customers or deployments to understand the scale and complexity of environments they serve.

Likely interview topics

Based on the job description, expect questions about:

• Describe a time you coordinated a complex, cross-functional project. What was your role, and what was the outcome?
• How do you explain a technical concept to someone who is not an expert? Give a specific example.
• Walk us through how you would approach a customer deployment for Willow's Digital Twin platform.
• How do you handle competing priorities from different teams during a customer deployment?
• What do you know about Willow's platform, and how would you describe it to a facility manager?

Common mistakes to avoid

• Applying with a generic resume that does not show coordination of complex, cross-functional projects.
• Claiming to be a technical expert in areas where you are not, instead of showing how you work across subject areas.
• Ignoring the customer-facing aspect of the role and focusing only on engineering or coding skills.