How to apply for Content Specialist

About BWF Zuri

BWF Zuri is a fundraising consulting firm for nonprofits, formed in 2026 by combining Bentz, Whaley, Flessner, and Associates and Zuri Group. It supports the full donor and donation journey, from systems and programs to communications and major gifts. The firm focuses on helping nonprofits adapt to declining donor participation, larger campaign goals, and AI-driven engagement.

About the role

The Content Specialist plans, creates, and distributes marketing content across digital, social, email, events, and thought leadership channels. You will work with subject matter experts to ensure content is on time and aligned with the BWF Zuri brand. This role supports the firm's marketing and communications efforts in a remote, full-time capacity.

A typical day

A typical day might involve meeting with subject matter experts to gather content for a blog post, drafting and editing that content, scheduling social media posts, and coordinating with the marketing team on an upcoming email campaign or event. You would also track content performance and adjust plans as needed to meet deadlines and brand standards.

Who BWF Zuri is looking for

• Highly organized and detail-oriented, with the ability to manage multiple content projects across digital, social, email, events, and thought leadership channels.
• Strong communicator who can collaborate with subject matter experts to gather information and turn it into clear content.
• Experience creating and distributing marketing content, preferably in a nonprofit, consulting, or professional services environment.
• Able to work remotely and coordinate with a distributed team to meet deadlines and maintain brand consistency.

Tips for this application

• Review BWF Zuri's website and recent content to understand their brand voice and the topics they cover, then reference specific examples in your application.
• Highlight any experience you have with nonprofit fundraising or consulting content, since BWF Zuri serves the nonprofit sector.
• Show your ability to manage content calendars and work with subject matter experts by describing a specific project where you coordinated multiple stakeholders.
• Include links to published writing samples across different formats (blog posts, email campaigns, social media, event materials) to demonstrate versatility.
• Mention any familiarity with AI tools for content creation or optimization, as the job description notes that technology and AI are reshaping engagement.

What to cover in your cover letter

['Your experience creating content for digital, social, email, events, and thought leadership channels, with concrete examples.', 'Your ability to collaborate with subject matter experts and translate their insights into clear, on-brand content.', 'Your organizational skills and track record of delivering content on time across multiple projects.', 'Your interest in the nonprofit sector and understanding of fundraising communications, if applicable.']

Research before applying

• Read recent content on BWF Zuri's website, blog, and social media to understand their tone, topics, and audience.
• Learn about the merger that created BWF Zuri and the services offered by Bentz, Whaley, Flessner, and Associates and Zuri Group.
• Research common challenges in nonprofit fundraising communications, such as declining donor participation and the role of AI in engagement.
• Check if BWF Zuri has published any reports, case studies, or thought leadership pieces that you can reference in your application.

Likely interview topics

Based on the job description, expect questions about:

• How you manage content calendars and prioritize requests from different teams.
• Your process for interviewing subject matter experts and turning technical or complex information into accessible content.
• Examples of how you ensure brand consistency across different channels and formats.
• How you measure the success of content and use data to improve future content.
• Your familiarity with nonprofit fundraising terminology and the donor journey, or your willingness to learn it.

Common mistakes to avoid

• Submitting generic writing samples that are not relevant to nonprofit fundraising, consulting, or the channels mentioned in the job description.
• Failing to proofread your application materials, since the role requires strong attention to detail.
• Not demonstrating any interest in or knowledge of the nonprofit sector, as BWF Zuri exclusively serves nonprofit clients.