How to apply for Content Creator and Social Media Manager, Race for Impact

About High Impact Athletes

High Impact Athletes is a nonprofit that bridges professional athletes and evidence-based charities, inspiring pledges to donate a portion of income. Working here means directly contributing to a movement that leverages sports influence for global good. The remote-first, Australia-based team offers flexibility while tackling some of the world's most pressing problems.

About the role

As Content Creator and Social Media Manager for Race for Impact, you'll own the social presence and craft compelling short-form video stories across Instagram, TikTok, and YouTube. You'll use AI tools to enhance editing and motion, develop fresh concepts, and write hooks that drive engagement. This role is pivotal in amplifying the impact of athlete-led fundraising campaigns.

A typical day

You might start by reviewing analytics from yesterday's posts, then brainstorm and script new video concepts with AI assistance. After editing a couple of Reels and a TikTok, you'll write captions and schedule them, while engaging with comments and messages. Later, you'll collaborate with the team on a campaign for an athlete partner and experiment with a new AI editing tool to streamline your workflow.

Who High Impact Athletes is looking for

• Proven experience editing short-form video for Instagram Reels, TikToks, and YouTube Shorts, with a portfolio that demonstrates strong storytelling and pacing.
• Comfortable using AI content generation tools (e.g., for scripting, editing, or motion graphics) to streamline and enhance creative output.
• Skilled at writing engaging captions, hooks, and copy that resonate with sports and philanthropy audiences.
• Self-directed and passionate about social impact, able to generate fresh content ideas and manage multiple platforms in a remote setting.

Tips for this application

• Submit a portfolio of short-form videos you've edited, ideally showing versatility across Reels, TikToks, and Shorts—include metrics if possible (views, engagement).
• In your application, explicitly mention how you've used AI tools in your content workflow (e.g., for editing, captions, or ideation) and the results achieved.
• Demonstrate familiarity with High Impact Athletes and Race for Impact by referencing specific campaigns or athletes in your cover letter or portfolio.
• Show you can write compelling hooks by including examples of captions or scripts that drove engagement, tailored to sports or nonprofit content.
• Since the role is remote in Australia, highlight your ability to work autonomously and collaborate across time zones, perhaps with examples of remote work success.

What to cover in your cover letter

['Your hands-on experience creating viral or high-engagement short-form video content for social media platforms.', "Concrete examples of how you've integrated AI tools to enhance creativity or efficiency in video editing and content generation.", "Your passion for leveraging social media for social good, and why High Impact Athletes' mission resonates with you.", 'Your ability to develop fresh content ideas and write copy that converts viewers into engaged followers or donors.']

Research before applying

• Explore High Impact Athletes' website to understand their mission, the athletes they work with, and the charities they support.
• Look up Race for Impact specifically—find their social media accounts and analyze their current content style, engagement, and areas for improvement.
• Research evidence-based charities and effective altruism principles to align with the organization's philosophy.
• Check out recent posts or press about High Impact Athletes to stay current on their campaigns and achievements.

Likely interview topics

Based on the job description, expect questions about:

• How you approach editing a short-form video to maximize retention and engagement, from hook to call-to-action.
• Specific AI tools you've used in content creation and how they improved your workflow or output.
• Your process for generating fresh content ideas when managing multiple platforms and campaigns.
• How you would measure the success of Race for Impact's social media efforts beyond vanity metrics.
• A time you had to adapt a piece of content for different platforms (e.g., TikTok vs. Instagram Reels) and what changes you made.

Common mistakes to avoid

• Submitting a portfolio that lacks short-form vertical video—this role is exclusively focused on Reels, TikToks, and Shorts, so horizontal or long-form samples won't impress.
• Ignoring the nonprofit aspect and focusing only on commercial metrics; show you care about impact, not just views.
• Using generic AI mentions without specifics—be prepared to name tools and describe how you use them creatively.