Consumer Growth Marketing Principal

• Design and execute end-to-end lifecycle programs based on market research to tailor strategies for customer segments and key use cases.
• Launch and optimize multi-channel marketing initiatives, collaborating with internal and partner teams to monitor performance and refine engagement.
• Drive rider growth through experimentation, testing new initiatives to supplement acquisition and retention playbooks.
• Conduct rigorous funnel analysis to identify opportunities for improvement across the rider journey, from signup to loyalty.

This role directly improves transportation outcomes for communities by connecting riders to efficient, data-driven public transit, thereby increasing access to jobs, healthcare, and education.

• Minimum 6+ years of experience with a strong interest in growth marketing and ability to turn data into actionable insights.
• Customer-centric storyteller with exceptional written and interpersonal communication skills.
• Resourceful problem solver motivated by high ownership and measurable impact.
• Analytical and data-oriented, with quantitative skills to turn data into insights.

Salary range: $125,000-$160,000. Comprehensive benefits include free medical plans, 401K matching, catered lunch on Wednesdays, and other perks.

Via is on a mission to create public transportation systems that provide greater access to jobs, healthcare, and education, transforming antiquated systems into smart, data-driven digital networks.