How to apply for Campaigns Lead, LATAM (Chile)

About Sinergia Animal

Sinergia Animal is an international animal protection NGO with a strong focus on reducing meat consumption in Latin America and Asia. They are known for their strategic, high-impact campaigns that target corporate policies, and they value creativity, persistence, and non-violent direct action. Working here means being part of a dedicated team that has successfully influenced major food companies to adopt more humane practices.

About the role

As the Campaigns Lead for LATAM, you will spearhead efforts to persuade companies in Chile and Peru to adopt higher welfare standards for hens. This role involves designing and executing both online and offline campaigns, including peaceful street actions, to hold corporations accountable. Your work will directly contribute to reducing animal suffering on a large scale by changing corporate policies, making it a highly impactful position.

A typical day

A typical day might start with a virtual check-in with your team members in Chile and Peru, reviewing campaign progress and planning next steps. You could spend your morning drafting a press release or preparing a presentation for a company meeting, and your afternoon might involve coordinating a street action or meeting with partner NGOs. The role is remote, so you'll need to manage your own schedule while staying connected with the global team.

Who Sinergia Animal is looking for

• A strategic thinker with a background in publicity, marketing, journalism, or related fields, who can craft compelling narratives and campaigns that resonate with both companies and the public.
• An experienced project manager who can juggle multiple campaigns simultaneously, from planning to execution, and is comfortable working in a fast-paced, remote environment.
• A bilingual communicator (fluent in English and Spanish) who can build alliances with international and grassroots NGOs, and represent Sinergia Animal at public events with confidence.
• A passionate advocate for animal rights who is deeply committed to non-violent direct action and aligns with Sinergia Animal's mission to end factory farming.

Tips for this application

• Highlight any experience you have with corporate campaigns, especially those targeting animal welfare or sustainability policies. Provide concrete examples of successful advocacy or negotiation.
• Showcase your ability to work remotely and manage geographically dispersed teams, as this role covers Chile and Peru. Mention any tools or systems you use for project management and communication.
• Demonstrate your fluency in both English and Spanish by submitting your application in both languages or by clearly indicating your proficiency level. A writing sample in both languages would be a plus.
• In your cover letter, explicitly connect your personal values to Sinergia Animal's mission and non-violent approach. They want to see genuine commitment, not just professional interest.
• Research Sinergia Animal's recent campaigns and achievements. Mention specific ones that inspire you and how you might build on them in your role.
• Be prepared to discuss your experience with online and offline organizing, including any involvement with peaceful protests or direct actions, and how you ensure safety and legality.

What to cover in your cover letter

['Emphasize your strategic campaign planning experience, particularly in persuading companies to adopt ethical policies. Use metrics or outcomes from past campaigns.', 'Show your ability to work in a multicultural and multilingual environment, and your deep understanding of the Latin American context, especially Chile and Peru.', "Express your passion for animal rights and your alignment with Sinergia Animal's use of non-violent direct action. This is not just a job; it's a cause.", 'Mention your project management skills and how you can effectively lead multiple initiatives from planning to execution, ensuring accountability and impact.']

Research before applying

• Explore Sinergia Animal's website to understand their core campaigns, especially those related to hens. Note any recent victories or ongoing initiatives in Chile or Peru.
• Look into the corporate landscape in Chile and Peru regarding animal welfare. Which companies are leaders or laggards in adopting cage-free policies?
• Familiarize yourself with the Open Wing Alliance or similar coalitions that Sinergia Animal may be part of. Understanding these networks could be key to the role.
• Review Sinergia Animal's social media and press releases to get a sense of their tone and the types of actions they organize. This will help you align your approach.

Likely interview topics

Based on the job description, expect questions about:

• Describe a time you led a campaign that successfully pressured a company to change its policies. What was your strategy, and what obstacles did you overcome?
• How would you approach building alliances with grassroots NGOs in Chile and Peru, given the different cultural and political landscapes?
• Sinergia Animal often uses peaceful street actions. How would you plan and execute a high-impact action that remains non-violent and legally compliant?
• How do you prioritize and manage multiple campaigns with limited resources? Can you give an example of a time you had to make tough trade-offs?
• What does animal welfare mean to you, and why is hen welfare specifically a critical issue? How would you convince a skeptical company to adopt higher standards?

Common mistakes to avoid

• Don't focus solely on your passion for animals without demonstrating practical campaign skills. They need a leader who can execute, not just an activist.
• Avoid mentioning any experience with violent or disruptive protests. Sinergia Animal is committed to non-violence, and any contrary suggestion could disqualify you.
• Don't underestimate the importance of language fluency. Even if your Spanish is conversational, clearly state your level and be prepared to work in both languages daily.