How to apply for Business Development Representative (UK)

About Novisto

Novisto is a specialized ESG (Environmental, Social, and Governance) data and reporting management platform that helps companies streamline their sustainability reporting. Unlike generic SaaS companies, Novisto operates at the intersection of technology and sustainability, offering a mission-driven opportunity to contribute to corporate responsibility. Working here means joining a company that's shaping how businesses measure and report their environmental impact in an increasingly regulated market.

About the role

As a Business Development Representative for the UK market, you'll be responsible for identifying and qualifying new business opportunities for Novisto's ESG platform through targeted outbound campaigns. This role is crucial for building the sales pipeline in a developing market where ESG reporting is becoming mandatory for many UK companies. You'll be the first point of contact for potential clients, helping them understand how Novisto can solve their sustainability reporting challenges.

A typical day

Your day would typically involve researching UK companies that need ESG reporting solutions, crafting personalized outreach sequences across email and LinkedIn, conducting discovery calls with potential clients to understand their sustainability reporting challenges, and qualifying opportunities for the sales team. You'd spend significant time learning about evolving ESG regulations while tracking your outreach metrics and adjusting strategies based on what's working in the UK market.

Who Novisto is looking for

• Has 1-2 years of outbound sales experience, preferably in B2B SaaS or technology, with proven ability to generate qualified leads through email, phone, and LinkedIn outreach
• Demonstrates understanding of ESG/sustainability concepts or shows strong interest in learning about corporate sustainability reporting frameworks (like GRI, SASB, or TCFD)
• Possesses exceptional communication skills with the ability to articulate complex value propositions simply, and French language skills would be a significant advantage for European market expansion
• Is self-motivated and resilient, capable of working independently in a remote environment while developing a new market from the ground up

Tips for this application

• Highlight any experience with ESG, sustainability, or regulatory compliance in your resume, even if tangential - Novisto values candidates who understand their niche market
• Quantify your outbound sales achievements (e.g., 'generated 50 qualified meetings per quarter' or 'achieved 120% of quota') rather than just listing responsibilities
• Research UK-specific ESG regulations like the UK Sustainability Disclosure Requirements (SDR) and mention your understanding in your application
• If you have French language skills, prominently feature this in your application as it's explicitly mentioned as a plus for this role
• Tailor your application to show how you've developed new markets or territories before, as this role specifically mentions 'develop a new market'

What to cover in your cover letter

["Demonstrate your understanding of Novisto's specific value proposition in the ESG software market and why it's relevant to UK businesses", "Provide concrete examples of how you've successfully conducted outbound campaigns that generated qualified meetings for sales teams", "Explain your motivation for working in the sustainability/ESG space and how it aligns with Novisto's mission", 'Highlight your ability to work independently in a remote environment while developing new business opportunities']

Research before applying

• Study Novisto's specific product features and how they differ from competitors like Workiva, Diligent, or other ESG platforms
• Research the UK's Sustainability Disclosure Requirements (SDR) and which companies will be affected by upcoming regulations
• Review Novisto's case studies or client testimonials to understand the specific pain points they solve for customers
• Explore the backgrounds of Novisto's leadership team on LinkedIn to understand the company culture and priorities

Likely interview topics

Based on the job description, expect questions about:

• Walk me through how you would approach developing the UK market for an ESG software platform like Novisto
• Describe a time you had to explain a complex product or service to a potential customer - how did you simplify the value proposition?
• How would you identify and prioritize target companies for Novisto in the UK market?
• Share an example of a challenging outbound campaign you ran and how you adapted your approach when initial efforts weren't working
• What do you know about current ESG reporting requirements for UK companies, and why do you think this creates opportunities for Novisto?

Common mistakes to avoid

• Applying with a generic sales resume that doesn't mention ESG, sustainability, or B2B software experience
• Failing to demonstrate understanding of outbound sales methodologies or cadence management in your application
• Showing lack of research about Novisto's specific market position or confusing them with generic CRM or sales software companies