Application Guide
How to Apply for Business Development Representative North America (f/m/x)
at LiveEO
🏢 About LiveEO
LiveEO is an AI-driven satellite data company focused on making critical infrastructure like pipelines, railways, and power grids more resilient and climate-friendly. Unlike generic data providers, they offer actionable insights for enterprise clients, positioning themselves at the intersection of cutting-edge technology and real-world impact. Working here means contributing to tangible climate solutions while leveraging advanced satellite and AI technology.
About This Role
As a Business Development Representative for North America, you'll be the frontline hunter responsible for identifying and qualifying enterprise leads in the infrastructure sector. This role is impactful because you'll directly build the sales pipeline for complex, high-value deals that help companies monitor and protect their critical assets using satellite data, directly supporting LiveEO's mission of resilient infrastructure.
💡 A Day in the Life
A typical day starts with reviewing HubSpot for lead follow-ups and analyzing outreach metrics to refine messaging. You might spend the morning researching high-value infrastructure accounts using AI intent data, then craft personalized emails or LinkedIn messages. In the afternoon, you could make cold calls to prospects, qualify inbound leads, and collaborate with an Account Executive on territory strategy—with occasional travel weeks where you're networking at industry conferences to generate pipeline.
🚀 Application Tools
🎯 Who LiveEO Is Looking For
- Has 1-2 years of B2B SaaS sales experience, preferably with enterprise sales cycles, and understands the patience required for long-term deals.
- Possesses an 'outbound mindset'—genuinely enjoys cold outreach, sees rejections as opportunities, and is creative with tools like LinkedIn Sales Navigator and Lemlist.
- Is an exceptional communicator who can adapt their message across channels: concise cold calls, compelling emails, and engaging face-to-face at conferences.
- Is data-driven and meticulous with CRM management (HubSpot specifically), using metrics to refine outreach strategies and track conversion rates.
📝 Tips for Applying to LiveEO
Tailor your resume to highlight specific B2B SaaS sales experience, quantifying achievements like meetings set or pipeline generated, especially if in enterprise or tech sectors.
Mention familiarity with the exact tools listed: LinkedIn Sales Navigator, Lemlist, HubSpot, and AI-driven intent data—even if briefly, to show you've read the job details.
In your application, include a brief example of a creative outreach campaign you've done (email sequence, social media approach, etc.) to demonstrate the 'potential to be creative' they want.
Research LiveEO's specific use cases (e.g., monitoring pipelines for leaks or railways for vegetation encroachment) and reference one in your application to show industry understanding.
Explicitly state your comfort with 20% travel for conferences and trade shows, as this is a key part of the role and may be a screening point.
✉️ What to Emphasize in Your Cover Letter
["Emphasize your 'outbound mindset'—share a specific story of turning a cold lead into a qualified opportunity, highlighting persistence and creativity.", "Demonstrate understanding of LiveEO's niche: explain why satellite data for infrastructure monitoring matters and how it differs from other SaaS products.", "Highlight experience working closely with Account Executives (AEs) in a partnership model, showing you can provide 'deep account intelligence' for complex deals.", "Mention your data-driven approach: briefly describe how you've used CRM data (like HubSpot) to improve conversion rates or messaging."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Explore LiveEO's website and blog to understand their specific solutions, such as monitoring pipelines, railways, or electrical grids, and the industries they serve.
- → Look into recent news or case studies about LiveEO to see their clients (e.g., utility companies, rail operators) and the problems they solve.
- → Research the satellite data and geospatial analytics market, especially for infrastructure monitoring, to understand competitors and LiveEO's unique value proposition.
- → Review the company's culture and values (if available on their site or social media) to align your application with their mission of climate-friendly infrastructure.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Submitting a generic application that doesn't mention LiveEO, satellite data, or infrastructure monitoring—shows lack of research.
- Focusing only on inbound sales or account management experience without highlighting proactive outbound prospecting and cold outreach skills.
- Neglecting to address the travel requirement (20% for conferences) or failing to provide examples of face-to-face engagement at events.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!