How to apply for Business Development Representative (NOAM)

About Novisto

Novisto is a SaaS platform that helps companies streamline ESG data collection, improve data quality, benchmark performance, and communicate with stakeholders. As a fast-growing sustainability tech company, it offers the chance to work at the intersection of technology and ESG, making a tangible impact on corporate sustainability practices.

About the role

As a Business Development Representative (BDR) at Novisto, you will be responsible for outbound prospecting (email, call, social media) to generate new business opportunities, conduct discovery meetings, and set qualified meetings for the sales team. You will carry a monthly quota and play a critical role in expanding Novisto's customer base in the North American market.

A typical day

A typical day might involve researching prospects, crafting personalized email sequences, making cold calls, and following up on leads via social media. You'll also conduct discovery meetings with potential clients, update the CRM, and collaborate with the sales team to refine strategies and meet monthly quotas.

Who Novisto is looking for

• Holds a university degree in Business, Commerce, or Marketing.
• Has experience in outbound sales or a strong customer service background, with a proven ability to generate leads and meet quotas.
• Demonstrates grit, motivation, and focus to develop a new market and handle rejection.
• Possesses excellent communication skills and can articulate value propositions clearly to potential customers.

Tips for this application

• Highlight any experience with outbound sales tools (e.g., Salesforce, Outreach, LinkedIn Sales Navigator) in your resume.
• Quantify your sales achievements: include metrics like number of qualified leads generated, conversion rates, or quota attainment.
• Research Novisto's ESG platform and be prepared to discuss how you would prospect for clients in the sustainability space.
• Tailor your cover letter to show passion for sustainability and how your sales skills can contribute to Novisto's mission.
• If you have experience in SaaS or sustainability, emphasize it; if not, focus on transferable skills like resilience and rapid learning.

What to cover in your cover letter

['Your ability to develop new markets and generate leads through outbound strategies.', 'Specific examples of meeting or exceeding sales quotas in previous roles.', "Your understanding of ESG trends and how Novisto's platform addresses customer pain points.", 'Your motivation to work in a fast-paced, quota-driven environment and contribute to a growing sales team.']

Research before applying

• Explore Novisto's website to understand their ESG platform, target industries, and key value propositions.
• Read recent news or press releases about Novisto to learn about their growth, funding, and market position.
• Research common ESG challenges companies face and how Novisto's solutions address them.
• Look up the backgrounds of the sales leadership team (e.g., Head of Business Development) to understand their priorities.

Likely interview topics

Based on the job description, expect questions about:

• How do you handle rejection and maintain motivation in outbound sales?
• Describe a time you successfully generated new business opportunities from scratch.
• What strategies would you use to identify and qualify potential customers for Novisto?
• How do you prioritize your time when managing multiple outbound cadences?
• Why are you interested in sustainability and how do you see yourself contributing to Novisto's mission?

Common mistakes to avoid

• Submitting a generic resume that doesn't highlight outbound sales experience or quota achievements.
• Failing to demonstrate any interest in sustainability or ESG, which is core to Novisto's mission.
• Not preparing examples of how you've handled rejection or developed new markets, which are key for this role.