How to apply for Building Management System Coordinator (Customer Engineer Coordinator)

About Willow

Willow builds an Operational AI platform for the built world. The platform connects physical, operational, and human data into one digital foundation so owners and operators of large, complex buildings can move from fragmented, reactive workflows to smarter operations. The company is at a growth stage: scaling commercial momentum and building operating rigor. This suits someone who wants to work on real building data problems at a company still shaping its processes.

About the role

This is a customer engineer coordinator role focused on delivering Willow's Digital Twin platform to customers. You coordinate cross-functional activities with project and team leads, drive deployments, and keep outcomes high quality. You also help grow and nurture strategic customer accounts, which ties directly to Willow's expansion.

A typical day

A typical day likely involves coordinating with project and team leads on deployment tasks, tracking cross-functional workstreams, and communicating with customers about status or issues. You may translate technical details from engineering into language a customer can act on, and you may spend time on account growth activities for strategic customers. The posting does not describe the daily routine in detail, so ask about team structure, tools, and typical deployment cadence in the interview.

Who Willow is looking for

• Has a record of coordinating complex, cross-functional projects and getting them to a defined outcome.
• Can work across subject matter areas where they are not the expert, and still keep the work moving.
• Can understand complex technical content and explain it clearly to both internal teams and customers.
• Is a self-starter who takes ownership of deployments and account growth without waiting for direction.
• Has some exposure to building systems, facility management, or digital twin platforms (not required, but relevant).

Tips for this application

• Lead your resume with coordination and delivery results: name the project, the cross-functional teams involved, and the outcome. Willow explicitly asks for a record of coordinating complex projects.
• Show at least one example where you worked across a technical area you were not an expert in. Describe how you learned enough to coordinate it.
• Reference Willow's platform by name and describe it accurately: Operational AI for the built world, connecting physical, operational, and human data into a unified digital foundation. This shows you read the posting.
• If you have any building management system, BMS, facility management, or digital twin exposure, put it in the top third of your resume or cover letter.
• Because the role is remote, state clearly how you have coordinated remote, cross-functional teams before. Give a concrete example.

What to cover in your cover letter

A cover letter for this role should hit four points. First, one specific example of coordinating a complex, cross-functional project from start to finish. Second, one example of explaining complex technical content to a non-expert audience, since the posting calls this out. Third, why you want to work on building operations and digital twin delivery specifically, not just any SaaS role. Fourth, how you would approach growing and nurturing a strategic customer account, since the posting ties this role to Willow's expansion.

Research before applying

• Read Willow's website and any product pages on the Digital Twin and Operational AI platform. Be able to describe what it does in your own words.
• Look up what a building management system and a digital twin are if you do not already know. The job title assumes familiarity with building systems.
• Check Willow's recent news, funding, or customer announcements to understand the growth stage the posting mentions.
• Find out who Willow's typical customers are (owners and operators of large, complex environments) and what problems they have. This will help in both the cover letter and interview.

Likely interview topics

Based on the job description, expect questions about:

• Walk through a complex, cross-functional project you coordinated. What was the outcome, and how did you keep teams aligned?
• Tell us about a time you had to work in a subject area where you were not the expert. How did you get up to speed?
• How would you explain a digital twin platform to a building operator who has never used one?
• How do you handle a deployment where a customer's expectations and the project timeline do not match?
• What do you know about Willow's platform, and how would you describe it to a prospective customer?
• How have you coordinated remote teams, and what tools or habits made that work?

Common mistakes to avoid

• Applying with a generic project coordinator resume that does not mention cross-functional coordination or technical translation. The posting asks for both specifically.
• Claiming deep building systems expertise you do not have. The posting says you may not be an expert in the subject areas, so honesty about your learning approach is better.
• Ignoring the customer account growth part of the role and framing it as pure internal project coordination. The posting ties this role to strategic account growth.