How to apply for Brand & Visual Designer

About White Circle

White Circle builds the safety, reliability, and optimization layer for AI systems. The core of the platform is policies: natural-language rules that define what an AI model should and shouldn't do, which are automatically tested, enforced, and improved at scale. The company has raised a $70M Series A, processes over 100 million API calls per month, and fine-tunes its own LLMs.

About the role

This is a product brand designer role focused on how White Circle looks and feels across the website, product, and brand. You will design landing pages from first idea to responsive final designs, build visual languages, patterns, graphic systems, and illustrations, and explore motion, 3D, and other formats. The work directly shapes how an AI safety company presents itself.

A typical day

A typical day likely involves working on a landing page or visual system, moving between concept sketches, layout, and responsive refinements. You may also spend time exploring motion or 3D directions and reviewing how design work will land in the product and on the website. The exact daily rhythm is not described in the job details, so ask about team size, design review process, and how work moves from concept to production.

Who White Circle is looking for

• Has a portfolio showing landing pages designed end-to-end, from concept to responsive final output, not just isolated screens.
• Can build and document visual systems, patterns, and illustration styles that scale across a website and a product UI.
• Has experience or strong interest in motion design and 3D, and can show how those skills extend a brand beyond static graphics.
• Is comfortable working in a small, focused team where design work ships to production quickly and the designer influences the brand directly.

Tips for this application

• Lead your portfolio with landing page case studies. Show the first idea, iterations, and the polished responsive final design for each.
• Include at least one example of a visual system or graphic language you built, with the rules or components you defined.
• If you have motion or 3D work, put it near the top. The job description explicitly names motion and 3D as ways to make the brand feel alive.
• Reference White Circle's product directly: policies as natural-language rules for AI models. Show you understand what the company actually does before you design for it.
• Keep your application focused on brand and visual design for a technical AI product. Generic agency or unrelated brand work should be cut or moved to the back.

What to cover in your cover letter

Explain why you want to design for an AI safety company specifically, and what about White Circle's product (policies, testing, enforcement at scale) you find worth designing for. Describe a landing page you took from first idea to responsive final design and what decisions you made along the way. Describe a visual system or illustration language you built and how it stayed consistent across surfaces. State your experience with motion or 3D and how you would use it on White Circle's website or product.

Research before applying

• Read White Circle's website and product pages closely. Understand what a policy is, how policies are tested and enforced, and what the platform does at scale.
• Look into the company's Series A announcement and the list of investors, including people from OpenAI, Anthropic, HuggingFace, Mistral, DeepMind, Datadog, and Sentry.
• Study how other AI infrastructure and developer tool companies present themselves visually, so you can form a view on where White Circle sits and where it could go.
• Check what White Circle currently publishes about its brand, website, and product UI, and note specific things you would change or extend.

Likely interview topics

Based on the job description, expect questions about:

• Walk through a landing page you designed from first idea to responsive final design. What changed between the first concept and the shipped version?
• How do you build a visual language or graphic system that works across both a marketing website and a product UI?
• How would you approach illustrating or visualizing the concept of policies, testing, and enforcement for an AI safety product?
• What is your process for exploring motion or 3D, and how do you decide when it adds to the brand versus when it distracts?
• How do you work with a small team where design ships to production quickly? How do you handle feedback and revisions at that speed?

Common mistakes to avoid

• Submitting a portfolio of static screens with no evidence of responsive design or end-to-end landing page work.
• Showing only unrelated brand or agency work with no connection to technical products, AI, or product UI.
• Writing a cover letter that could be sent to any design job, with no mention of White Circle's product, policies, or AI safety.