How to apply for BIM Coordinator (Customer Engineer Coordinator)

About Willow

Willow builds an Operational AI platform for the built world. The company connects physical, operational, and human data into a unified digital foundation so owners and operators of large, complex buildings can move from fragmented, reactive workflows to smarter operations. Willow is at a growth stage: scaling commercial momentum and increasing operating rigor.

About the role

This is a customer-facing BIM coordinator role on Willow's Digital Twin deployments. You will work with project and team leads to drive successful deployments, coordinate cross-functional activities, and ensure high-quality outcomes. The role also supports growing and nurturing strategic customer accounts.

A typical day

A typical day likely involves coordinating with project leads and cross-functional teams on an active customer deployment, reviewing model and data readiness, and communicating status to customer stakeholders. Exact routines and team structure are not stated in the job details, so ask about the delivery team setup and how deployments are run during the interview.

Who Willow is looking for

• Self-starter with a demonstrated record of coordinating complex, cross-functional projects to achieve outcomes.
• Comfortable working across subject matter areas where you may not be the expert, and able to coordinate others who are.
• Able to understand and explain complex technical content to both internal and customer audiences.
• Has BIM coordination experience and understands how building models and facility data feed into digital twin or facility management platforms.

Tips for this application

• Lead with specific examples of complex, cross-functional projects you coordinated. Name the project, the teams involved, and the outcome.
• Show BIM coordination work directly: model coordination, clash detection, data standards, or federated model workflows. Willow's product is a digital twin, so connect your BIM experience to facility operations data.
• Address the customer-facing side. This is a Customer Engineer Coordinator role, so give examples of working with external customers or account stakeholders, not just internal project teams.
• Because the role is remote, give evidence you can drive deployments without in-person oversight: async communication, written documentation, and clear status reporting.
• Read Willow's platform materials before applying and reference how your BIM coordination work maps to connecting physical, operational, and human data.

What to cover in your cover letter

One: a concrete example of coordinating a complex, cross-functional project from start to a measurable outcome. Two: your BIM coordination experience and how building model data supports facility operations. Three: your ability to explain technical content to non-experts, with an example. Four: why Willow's Operational AI platform for the built world fits your background and where you want to grow.

Research before applying

• Willow's product: what the Digital Twin platform does and how it connects physical, operational, and human data.
• The types of customers Willow serves: owners and operators of large, complex environments. Know what their operational problems look like.
• Willow's current stage of growth (scaling commercial momentum, increasing operating rigor) and what that means for delivery roles.
• The BIM and digital twin software landscape Willow competes in, so you can speak to how Willow's approach differs.

Likely interview topics

Based on the job description, expect questions about:

• Walk through a complex, cross-functional project you coordinated. What was your role, and what was the outcome?
• How have you handled a situation where you were not the subject matter expert but had to coordinate people who were?
• Describe your BIM coordination workflow. How do you manage model data quality and standards across teams?
• How would you explain Willow's digital twin platform to a customer's facilities team?
• How do you keep a remote deployment on track when multiple teams and the customer all have different priorities?

Common mistakes to avoid

• Describing BIM work as only modeling or drafting. This role is about coordinating deployments and customers, so show project and stakeholder coordination.
• Ignoring the customer-facing part of the title. Candidates who only talk about internal project work miss half the role.
• Vague claims about handling complex projects without naming the project, the teams, or the result.