How to apply for Arena Growth Marketing Manager (Pittsburgh or Remote U.S.)

About Gray Swan

Gray Swan is an AI security company that evaluates AI models for leading frontier labs and builds real-time threat detection and adaptive adversarial red teaming agents. Its Arena platform is where top frontier labs send their models to be stress-tested by a community of over 15,000 red teamers. The company is about 50 people, well-funded, and growing quickly, with work that directly influences how AI agents and systems are deployed at scale.

About the role

This Arena growth marketing manager role owns user acquisition, engagement, and community growth for the Gray Swan Arena. You will grow a highly technical audience of AI red-teamers, security researchers, hackers, builders, and AI safety enthusiasts. You will design experiments, launch campaigns, build partnerships, and manage creators and influencers to scale the premier destination for AI security talent.

A typical day

A typical day might involve reviewing acquisition metrics for the Arena, launching or analyzing a growth experiment, and talking with red teamers or community moderators. You could also be coordinating with a creator or partner on a campaign, drafting challenge announcements, or planning the next push to bring in new AI security talent. The exact daily routine is not specified in the job details, so ask about team structure and how marketing works with product and community during interviews.

Who Gray Swan is looking for

• Has direct experience growing technical or developer communities, not just general consumer audiences.
• Can design and run acquisition and engagement experiments across channels, then measure what works.
• Is comfortable working with AI red-teamers, security researchers, and hackers, and can speak their language without oversimplifying.
• Has built or managed partnerships with creators, influencers, or technical community leaders.
• Can operate in a fast-moving, small-team environment where the marketing playbook is still being written.

Tips for this application

• Show a concrete example of a technical community or platform you grew, including the starting size, the tactics you used, and the result.
• Reference the Gray Swan Arena specifically and explain how you would approach growing its 15,000-person red teamer community.
• Name the exact channels and tactics you would test first for this audience, such as CTFs, Discord, GitHub, security conferences, or creator partnerships.
• Explain how you measure engagement and acquisition for technical users, not just signups or impressions.
• If you have any background in AI security, red teaming, or prompt engineering, put it near the top of your application.

What to cover in your cover letter

Focus on your experience growing technical communities and acquiring users for developer or security products. Describe a specific growth experiment you designed and what it produced. Explain why the Arena audience of red teamers and security researchers is different from a general marketing audience and how you would reach them. Mention any partnerships or creator programs you have run and the results.

Research before applying

• Review the Gray Swan Arena platform and its current challenges, leaderboards, and participant incentives.
• Read Gray Swan's public materials on how it works and its work with frontier labs on AI model evaluation.
• Look at the current AI red teaming and AI security landscape, including competing platforms and communities.
• Find where AI red teamers, security researchers, and prompt engineers currently gather online and what content or incentives drive their participation.

Likely interview topics

Based on the job description, expect questions about:

• How you would grow the Arena from 15,000 red teamers to a larger active community, and which metrics you would track.
• A specific acquisition or engagement experiment you ran for a technical audience, including the hypothesis, execution, and outcome.
• How you would build partnerships with AI security creators, researchers, or conference organizers.
• How you would position the Arena against other AI red teaming platforms or bug bounty communities.
• How you would measure whether a campaign brought in high-quality red teamers rather than low-effort participants.

Common mistakes to avoid

• Using generic growth marketing language without showing you understand technical audiences like red teamers and security researchers.
• Proposing broad paid ad campaigns or brand awareness tactics instead of experiments tailored to a highly technical community.
• Ignoring the Arena product itself and treating this like a standard B2C or SaaS marketing role.