How to apply for Area Sales Manager im Außendienst (Großraum Kassel, Göttingen, Gießen, Fulda) (m/w/d)

About Memodo

Memodo sells solar and storage systems, so the product is the energy transition itself. The sales regions are defined by postal codes 34, 35, 36, and 37, covering Kassel, Göttingen, Gießen, and Fulda. The job is remote with up to two months of workation inside the EU.

About the role

You acquire and develop B2B customers in North Hesse, Central Hesse, and South Lower Saxony. Customers include trade businesses, construction companies, and energy suppliers. You run the sales process from first contact to closing and build a network in the renewables sector.

A typical day

A typical day includes travel to customer sites or video calls with trade businesses and energy suppliers in the region. You update your pipeline in the CRM, prepare offers, and follow up on leads. Some days are office-based at home for planning and internal coordination.

Who Memodo is looking for

• You have B2B sales experience, ideally in solar, storage, construction, or energy.
• You live in or near the sales territory (PLZ 34, 35, 36, 37) and can travel there regularly.
• You can manage the full sales cycle: prospecting, needs analysis, offer, negotiation, close.
• You are comfortable working remotely and independently while staying in contact with the team.

Tips for this application

• State your location and confirm you can cover the territory around Kassel, Göttingen, Gießen, and Fulda.
• List concrete B2B sales results, such as revenue targets met or new accounts won, with numbers.
• Name any experience with solar, storage, or energy products, even if it was only part of a previous role.
• Mention your willingness to travel daily within the region and to use the Deutschlandticket subsidy or a car.
• Keep the application in German, since the job ad and customer base are German-speaking.

What to cover in your cover letter

Your cover letter should focus on your connection to the sales region, your B2B sales track record with measurable outcomes, your knowledge of solar or storage products, and your ability to work remotely while managing a structured sales pipeline. Add one sentence about why the energy transition matters to you, but keep it factual.

Research before applying

• Memodo's product range: which solar panels, inverters, and storage systems they distribute.
• Memodo's existing customer base and any regional offices or warehouses in Germany.
• The competitive landscape in the Kassel, Göttingen, Gießen, and Fulda region for solar B2B sales.
• Memodo's company size, growth stage, and recent news to understand their sales priorities.

Likely interview topics

Based on the job description, expect questions about:

• How you would build a customer base from scratch in PLZ 34–37.
• Your approach to selling solar and storage systems to trade businesses versus energy suppliers.
• How you structure a sales process from first contact to signed contract.
• How you stay organized and motivated in a remote role with a large territory.
• Your experience with CRM tools and pipeline reporting.

Common mistakes to avoid

• Applying without confirming you live in or can relocate to the sales territory.
• Writing a generic cover letter that does not mention B2B sales or the solar industry.
• Ignoring the German-language requirement in your application documents.