Account Based Marketing Manager - Growth Marketing

• Develop and execute 1:1 and 1:few ABM strategies for 15-25 priority Financials and Trading accounts to drive pipeline creation, progression, and deal acceleration.
• Partner closely with Sales to expand customer ARR and strengthen executive engagement within high-value accounts.
• Design and deliver multi-channel, highly personalised campaigns across digital, content, and event-led activations.
• Use account intelligence and performance data to continuously refine targeting, messaging, and tactics.

This role enables Wood Mackenzie's clients to make better decisions in the energy transition by providing targeted insights and data, accelerating the shift to a more sustainable energy system.

• Proven experience delivering B2B Account-Based Marketing programmes, including strategy development and end-to-end execution.
• Strong track record of aligning with Sales to influence pipeline and ARR outcomes.
• Experience targeting senior stakeholders within Financial Services, Investment Firms, or Commodity Trading organisations.
• Confident using martech platforms such as Salesforce, Pardot, and ABM tools (e.g. 6sense).

Salary range: $100,000 - $120,000 base pay, plus short-term incentive compensation. Equal opportunities employer.

Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape, guiding decisions of energy producers, utilities, financial institutions, and governments for over 50 years.