Application Guide

How to Apply for ABM & Field Marketing Manager

at Charge Point

🏢 About Charge Point

ChargePoint is the world's largest open EV charging network, uniquely positioned to accelerate the transition to electric mobility. With a mission to empower widespread EV adoption, you'll join a company at the forefront of sustainability and technology, working remotely while making a tangible impact on the future of transportation.

About This Role

As ABM & Field Marketing Manager, you'll own the strategy and execution of account-based marketing for North America's top strategic accounts, directly driving pipeline and revenue. This role blends data-driven campaign design with high-touch field experiences, requiring both analytical rigor and creative event planning to engage enterprise buyers.

💡 A Day in the Life

You'll start by reviewing pipeline data for strategic accounts, then collaborate with sales on target lists and personalized messaging. Midday, you might plan an executive roundtable event or use Claude to draft account-specific content. Afternoons involve analyzing campaign performance and optimizing tactics with the demand gen team.

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🎯 Who Charge Point Is Looking For

  • 7+ years in ABM or field marketing with a proven track record of building 1:few and 1:1 programs for enterprise accounts, ideally in B2B tech or clean energy.
  • Hands-on with AI tools like Claude for account research and personalization—able to cite specific use cases from past roles.
  • Experienced in planning executive-level events (dinners, roundtables, roadshows) and measuring their impact on pipeline.
  • Strong collaborator with sales, able to align on target accounts and create integrated engagement strategies for complex buying journeys.

📝 Tips for Applying to Charge Point

1

Quantify your past ABM impact: e.g., 'Increased pipeline from target accounts by 30% through personalized campaigns.'

2

In your resume or cover letter, explicitly mention your experience with AI tools like Claude and how you used them for research or content creation.

3

Tailor your application to highlight field marketing events you've executed for executive audiences—include specific formats and outcomes.

4

Show your understanding of EV industry dynamics: mention ChargePoint's open network vs. competitors or cite recent company news.

5

Demonstrate sales alignment skills by describing a time you partnered with sales to identify target accounts and adjust strategy based on feedback.

✉️ What to Emphasize in Your Cover Letter

["Passion for EV adoption and sustainability, and why ChargePoint's open network model is key to accelerating the transition.", 'Specific examples of ABM programs you built for strategic accounts, including personalization tactics and measurable results.', 'Your experience with executive field events—mention a dinner or roundtable you organized and how it influenced pipeline.', 'Proficiency with AI tools for marketing, especially Claude, and how you leverage them to scale personalization.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review ChargePoint's latest press releases and quarterly reports to understand current strategic priorities (e.g., fleet solutions, partnerships).
  • → Explore the company's network map and customer testimonials to grasp the scale and value proposition of the open charging network.
  • → Look up recent webinars or case studies on their website to see how they position ABM and field marketing currently.
  • → Check LinkedIn for profiles of current marketing team members to understand their backgrounds and potential team dynamics.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through an ABM program you designed for a strategic account—how did you select accounts, personalize messaging, and measure success?
2 Describe a high-stakes field event you planned. How did you ensure executive attendance and track ROI?
3 How do you partner with sales to align on account priorities and refine engagement strategies? Give a concrete example.
4 How have you used AI tools like Claude in your marketing workflow? What specific tasks did you automate or enhance?
5 What's your approach to analyzing ABM performance data and optimizing campaigns mid-cycle?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter without mentioning ChargePoint or the EV industry—this signals lack of genuine interest.
  • Overemphasizing consumer marketing or broad demand gen without tying it to ABM or enterprise accounts.
  • Neglecting to showcase hands-on AI tool experience—the job explicitly requires it, so omission is a red flag.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Charge Point!

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