Application Guide
How to Apply for VP, Marketing
at Arcadia
🏢 About Arcadia
Arcadia is at the forefront of clean energy innovation, leveraging data and technology to democratize access to renewable energy and accelerate grid decarbonization. As a remote-first company with a mission-driven culture, it offers the unique opportunity to shape the energy industry's transition while working with a passionate team committed to combating climate change.
About This Role
As VP of Marketing, you'll define Arcadia's brand narrative in the energy intelligence space, build a scalable demand engine for enterprise and partner growth, and lead a multi-disciplinary marketing team. This role is pivotal in positioning Arcadia as the category leader and driving predictable pipeline that directly impacts the company's expansion and climate mission.
💡 A Day in the Life
Your day might start with a stand-up with your marketing leadership team to review pipeline metrics and campaign performance, followed by a strategy session with product marketing to refine messaging for a new enterprise offering. Afternoon could involve a cross-functional meeting with sales to align on lead handoff, then time for deep work on Q2 demand gen plans or interviewing a candidate for the marketing operations role.
🚀 Application Tools
🎯 Who Arcadia Is Looking For
- 10+ years in B2B enterprise SaaS marketing, with at least 5 years leading cross-functional teams (brand, product marketing, demand gen, comms, ops) in high-growth environments.
- Proven track record of building and executing 2-3 year strategic plans that consistently deliver marketing-sourced pipeline and revenue from Fortune 2000 companies.
- Deep understanding of complex enterprise buyer journeys in energy, utilities, or climate tech, and experience tailoring messaging for both technical and C-suite stakeholders.
- Hands-on experience integrating AI/automation into marketing workflows to improve efficiency and scale, with a data-driven approach to measuring impact.
📝 Tips for Applying to Arcadia
Quantify your impact: In your resume and cover letter, use specific metrics (e.g., 'increased pipeline by 150% YoY' or 'reduced CAC by 30% through AI-driven targeting') to demonstrate your strategic and execution capabilities.
Showcase domain relevance: Highlight any experience in clean energy, utilities, or regulated industries, even if tangential. Mention familiarity with energy data, decarbonization, or grid modernization to show alignment with Arcadia's mission.
Emphasize team-building: Arcadia is scaling; detail how you've recruited, mentored, and organized marketing teams (e.g., 'built a 20-person marketing org from scratch' or 'restructured teams for 2x output').
Tailor your narrative to 'energy intelligence': In your cover letter, explicitly address how you would position Arcadia as the category-defining name, using examples from past brand or product marketing wins.
Prepare a strategic plan: Include a 1-page outline of your 90-day plan for the role, focusing on immediate wins (e.g., audit demand gen funnel) and long-term brand building, to show strategic thinking.
✉️ What to Emphasize in Your Cover Letter
["Your passion for climate change and clean energy, linking your career goals to Arcadia's mission of decarbonizing the grid.", "Specific examples of how you've built and scaled B2B enterprise marketing engines, especially targeting Fortune 2000 companies with complex sales cycles.", "Your experience with AI/automation in marketing, detailing tools or methodologies you've used to drive efficiency and pipeline growth.", 'Your leadership philosophy for building high-performing, cross-functional marketing teams, including how you foster collaboration and innovation.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Read Arcadia's blog and newsroom to understand their current messaging, recent partnerships (e.g., with utilities), and product launches.
- → Review their competitor landscape (e.g., OhmConnect, EnergyHub, or other energy intelligence platforms) to identify differentiation opportunities.
- → Study their customer base: look for case studies or testimonials from Fortune 2000 clients to understand buyer personas and pain points.
- → Explore their culture page and employee reviews on Glassdoor to understand team dynamics and remote work expectations.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Don't focus solely on consumer marketing or B2C experience; Arcadia needs enterprise B2B expertise. Avoid generic 'brand awareness' stories without pipeline impact.
- Avoid vague claims like 'increased revenue' without specifics. Use concrete numbers and attribution models to prove your contribution.
- Don't overlook the AI/automation requirement. If you lack experience, don't ignore it—instead, highlight adjacent skills like marketing analytics or tech stack optimization.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!