Application Guide

How to Apply for US Audience Growth Consultant

at 350.org

🏢 About 350.org

350.org is a global grassroots movement driving climate action in over 188 countries, known for its bold campaigns to reduce carbon emissions and promote renewable energy. Working here means joining a passionate, mission-driven team that values creativity, collaboration, and impact. The organization offers a dynamic, remote-friendly environment where your work directly contributes to addressing the climate crisis.

About This Role

As a US Audience Growth Consultant, you will be responsible for producing content and running advertising campaigns to grow 350.org's US audience across global social media platforms. This is a temporary, results-oriented contract where you'll strategize, execute, and optimize social media content and paid growth campaigns, with a focus on measurable audience expansion. Your work will directly amplify climate campaigns and mobilize supporters in the US.

💡 A Day in the Life

A typical day might involve analyzing performance data from recent social media posts and ad campaigns, creating and scheduling content for US audiences, optimizing ad targeting and budgets, and collaborating with the global communications team on upcoming campaigns. You'll also prepare for fortnightly progress reviews and adjust strategies based on results.

🎯 Who 350.org Is Looking For

  • Senior social media professional with 5+ years of experience across the full lifecycle: strategy, content production, performance analysis, and paid advertising.
  • Proven track record of growing audiences on major platforms (Facebook, Instagram, Twitter, TikTok) for mission-driven organizations or campaigns.
  • Hands-on experience setting up and optimizing awareness and growth ad campaigns (e.g., Meta Ads Manager, Twitter Ads) with measurable results.
  • Self-directed and results-oriented, comfortable working remotely and collaborating with a global team across time zones.

📝 Tips for Applying to 350.org

1

Highlight specific examples of audience growth you've achieved: include metrics like follower increases, engagement rates, and ad ROI in your resume or cover letter.

2

Demonstrate familiarity with 350.org's campaigns and tone: reference recent US-focused initiatives or global campaigns in your application.

3

Emphasize your ability to work on a contract basis with monthly deliverables: mention your experience with milestone-based invoicing and progress reviews.

4

Show proficiency in social media analytics and advertising tools: list specific platforms and tools (e.g., Sprout Social, Google Analytics, Meta Business Suite) you've used.

5

Address the remote and EST preference: if you're in the EST timezone, state it; if not, explain how you'll manage collaboration across time zones.

✉️ What to Emphasize in Your Cover Letter

['Your proven ability to grow social media audiences for mission-driven organizations, with concrete examples and metrics.', 'Your expertise in both organic content production and paid advertising, and how you integrate them for growth.', "Your alignment with 350.org's mission and understanding of climate communication nuances for US audiences.", 'Your experience working as a consultant or on contract, including managing deliverables and invoicing.']

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • Explore 350.org's recent US campaigns and social media presence: identify strengths, gaps, and opportunities for growth.
  • Understand 350.org's global structure and how the US audience fits into their overall mission and communications strategy.
  • Research the climate action landscape in the US: key issues, opposing narratives, and how 350.org differentiates itself.
  • Review 350.org's brand guidelines and tone of voice from their website and social channels to ensure alignment.
Visit 350.org's Website →

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a social media growth strategy for 350.org targeting US audiences? Walk us through your process.
2 Describe a successful paid advertising campaign you managed for audience growth: what was your approach, and what were the results?
3 How do you tailor content for different social media platforms while maintaining a consistent brand voice?
4 What metrics do you prioritize when evaluating audience growth, and how do you report on them?
5 How would you collaborate with 350.org's global communications team to ensure US content aligns with global messaging?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Focusing only on organic social media without demonstrating paid advertising experience, as the role requires both.
  • Providing generic examples of audience growth without specific metrics or context relevant to mission-driven organizations.
  • Ignoring the contract nature of the role: not addressing availability, invoicing, or ability to work on a deliverables basis.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

Offer

Congratulations!

Ready to Apply?

Good luck with your application to 350.org!