Application Guide

How to Apply for Social Media Manager (Contract)

at ParentsTogether

🏢 About ParentsTogether

ParentsTogether is a nonprofit impact media organization that reaches 1 in 3 US parents with relatable content, news, and resources. Unlike many nonprofits, they blend advocacy with authentic, meme-worthy social media content, creating a community that empowers parents to advocate for all families. Working here means using your social media skills for social impact, not just brand awareness.

About This Role

As the Social Media Manager, you'll own the day-to-day operations of YouTube, Instagram, and TikTok, from scheduling and captioning to engaging with the community. Your work will directly drive organic growth and support advocacy campaigns, helping parents feel informed and connected. It's a hands-on role where you can see your impact on community growth and engagement.

💡 A Day in the Life

Start by checking analytics from the previous day and responding to community comments across all platforms. Then, schedule posts for the day using Buffer, create a carousel or meme for Instagram, and film a short TikTok video about a parenting news story. Afternoon involves engaging with similar accounts to drive organic growth and preparing a weekly content report for the team.

🚀 Application Tools

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Interview Prep

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🎯 Who ParentsTogether Is Looking For

  • Has 2-5 years of professional social media management experience with a portfolio showing demonstrable account growth (e.g., follower increase, engagement rate improvements) on TikTok, Instagram, and YouTube.
  • Is fluent in platform-specific best practices and trends, especially for parenting-related content, and can adapt the brand's voice to each platform without losing authenticity.
  • Is highly organized with scheduling tools like Later, Buffer, or Hootsuite, and can analyze native analytics to optimize posting times and content formats.
  • Has excellent writing skills and can craft compelling captions that balance relatability, humor, and advocacy, while also handling community comments with empathy and brand voice.

📝 Tips for Applying to ParentsTogether

1

Tailor your resume to highlight growth metrics (e.g., 'Increased Instagram followers by 40% in 6 months') and specific platform expertise—don't just list 'social media management'.

2

Include a link to a portfolio or examples of content you've created for similar audiences (parents, advocacy, or impact media). Show memes, carousels, and video edits you've produced.

3

In your cover letter, mention why you're passionate about ParentsTogether's mission (e.g., supporting families, advocacy) and how your social media skills can advance that mission—not just why you want a remote contract role.

4

Research ParentsTogether's current social channels and suggest one specific improvement or content idea in your application (e.g., a new series for TikTok).

5

Demonstrate your scheduling tool proficiency by mentioning which tools you've used and how you've used them to streamline workflows or improve posting consistency.

✉️ What to Emphasize in Your Cover Letter

['Highlight your experience with organic growth and community engagement on TikTok, Instagram, and YouTube, with specific metrics.', "Show your understanding of ParentsTogether's audience (parents) and how you can create relatable, advocacy-driven content that resonates.", 'Emphasize your ability to work independently as a contract role, managing multiple platforms and deadlines without oversight.', "Mention any experience with nonprofit or impact media, and your alignment with ParentsTogether's mission to empower families."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review ParentsTogether's social media channels (Instagram, TikTok, YouTube) to understand their current content style, engagement, and audience.
  • → Read their recent campaigns or news articles about their advocacy work, such as their push for paid family leave or child care funding.
  • → Check out their website to understand their mission, values, and how they frame their impact.
  • → Look at competitors or similar organizations (e.g., Scary Mommy, Motherly) to see how they differentiate.
Visit ParentsTogether's Website →

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach growing our TikTok following while maintaining our advocacy voice?
2 Describe a time you turned a negative comment into a positive community interaction.
3 How do you prioritize content across YouTube, Instagram, and TikTok when resources are limited?
4 Walk us through your process for creating a weekly content calendar, including how you use scheduling tools.
5 What metrics do you track to measure success, and how do you adjust strategy based on data?
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⚠️ Common Mistakes to Avoid

  • Don't apply with a generic resume that lists 'social media management' without platform-specific details or metrics—it shows lack of customization.
  • Avoid ignoring the nonprofit/advocacy aspect; this isn't a typical brand role—failing to mention mission alignment can hurt your chances.
  • Don't overlook the contract nature; ensure you're comfortable with no benefits and a fixed term, and don't ask about full-time conversion unless they bring it up.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to ParentsTogether!

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