Application Guide

How to Apply for Senior Sales Manager - DACH Major Accounts

at Workiva

🏢 About Workiva

Workiva is a leader in integrated ESG reporting, helping organizations streamline their climate impact and compliance efforts. The company's focus on sustainability and transparency makes it an attractive employer for those who want to drive meaningful change through technology.

About This Role

As Senior Sales Manager for DACH Major Accounts, you will lead a team of Account Executives to drive revenue growth in Germany, Austria, and Switzerland. This role is pivotal in scaling Workiva's presence in the DACH region and requires a leader who can coach, mentor, and build strategic relationships with internal teams, customers, and partners.

💡 A Day in the Life

Start the day reviewing pipeline and coaching notes, then lead a team stand-up to align on targets. Mid-morning, join a customer call with an Account Executive to demonstrate strategic selling. Afternoon includes a cross-functional meeting with marketing to plan a DACH-specific campaign, followed by one-on-one coaching sessions with team members. End the day reviewing forecast reports and planning the next quarter's strategy.

🚀 Application Tools

Generate Cover Letter

AI-powered, tailored for Workiva

Interview Prep

Practice questions for this role

🎯 Who Workiva Is Looking For

  • A proven sales leader with 8+ years in enterprise tech sales and 3+ years managing high-performing teams, specifically in the DACH region.
  • Fluent in both German and English, with deep understanding of DACH market dynamics and enterprise buying behaviors.
  • A track record of exceeding quota targets in complex solution selling, ideally in SaaS or ESG-related software.
  • A coach and mentor who fosters a growth mindset, provides regular feedback, and develops account executives to achieve their full potential.

📝 Tips for Applying to Workiva

1

Tailor your CV to highlight DACH-specific enterprise sales management experience, including team size, quota achievement, and revenue growth percentages.

2

Emphasize your fluency in German and English, and provide examples of working with German-speaking clients and internal teams.

3

Showcase your coaching and mentoring approach with concrete examples of how you developed team members and improved their performance.

4

Highlight any experience with ESG, sustainability, or compliance software, as Workiva's core focus is integrated reporting.

5

Use quantifiable achievements (e.g., 'grew team revenue by 30% YoY' or 'exceeded quota by 120% for 3 consecutive years').

✉️ What to Emphasize in Your Cover Letter

["Your passion for sustainability and how Workiva's mission aligns with your personal or professional values.", 'Specific examples of leading sales teams in the DACH region, including cultural nuances and market challenges.', 'Your coaching philosophy and how you have successfully developed account executives to exceed targets.', 'Your strategic approach to building relationships with internal teams, customers, and partners to drive go-to-market success.']

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Understand Workiva's ESG reporting platform and how it differentiates from competitors like Salesforce or SAP.
  • → Review recent news about Workiva's expansion in Europe, especially DACH region partnerships or customer wins.
  • → Familiarize yourself with the regulatory landscape (e.g., EU CSRD, German supply chain due diligence act) that drives demand for ESG reporting.
  • → Study Workiva's company culture and values, particularly their commitment to transparency and sustainability.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you build a growth mindset culture within your team? Provide a specific coaching plan.
2 Describe a time you turned around an underperforming sales team in the DACH region.
3 How do you approach cross-functional collaboration with marketing, product, and customer success to drive revenue?
4 What is your experience with ESG reporting or complex solution selling? How do you handle long sales cycles?
5 How do you adapt your sales management style to different personality types on your team?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Being too generic about sales management without specific DACH or ESG context.
  • Overemphasizing individual sales achievements rather than team leadership and coaching.
  • Failing to demonstrate German language fluency in the application (e.g., using English-only examples).

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Workiva!

← Back to Job Listing Apply Now →