Application Guide

How to Apply for Senior Performance Marketing Manager

at Fuse Energy

🏢 About Fuse Energy

Fuse Energy is at the forefront of accelerating the global renewable energy transition, offering comprehensive solutions that combine technology and sustainability. Working here means joining a mission-driven team that’s scaling rapidly to combat climate change, with a culture that values innovation and data-driven decision-making.

About This Role

As Senior Performance Marketing Manager, you’ll own the entire paid acquisition strategy across channels like Paid Social, Paid Search, and Programmatic, directly impacting customer acquisition and revenue growth. This role is high-impact because you’ll also build LLM automation workflows and own tracking infrastructure, blending cutting-edge AI with marketing ops to drive efficiency at scale.

💡 A Day in the Life

A typical day might start by reviewing campaign performance dashboards and optimizing bids or creatives based on real-time data. You’d then collaborate with the data team to refine tracking tags or test a new LLM workflow for automated audience segmentation. Afternoon could involve strategy meetings to plan next quarter’s budget allocation across channels, followed by hands-on work in Google Ads or Meta Ads Manager to launch new experiments.

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Interview Prep

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🎯 Who Fuse Energy Is Looking For

  • Has 4-5+ years in performance marketing at a high-growth startup or top-tier agency, with proven success scaling multi-million-pound budgets.
  • Is deeply technical with hands-on expertise in Google Tag Manager, GA4, Meta Ads Manager, Google Ads, and custom pixel/tracking setups.
  • Has experience building or deploying LLM-based automation for campaign creation, optimization, or audience management.
  • Thrives in a fast-paced environment and can balance strategic planning with hands-on execution across multiple channels.

📝 Tips for Applying to Fuse Energy

1

Highlight specific examples of scaling paid media spend from £X to £Y while improving CAC or LTV, with metrics.

2

Showcase your technical tracking skills: mention specific projects where you set up GTM, custom pixels, or app install tracking.

3

Demonstrate experience with LLMs: describe how you’ve used AI/automation to streamline campaign workflows (e.g., using Python scripts or no-code tools).

4

Tailor your resume to emphasize renewable energy or mission-driven work, even if just in a cover letter.

5

Include a brief case study in your portfolio or cover letter showing a performance marketing campaign that drove measurable business impact.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your passion for renewable energy and how your skills can directly accelerate Fuse Energy’s mission.', 'Detail your experience with LLM automation and tracking infrastructure, as these are key differentiators for this role.', "Quantify your past successes: e.g., 'Managed a £5M budget, reduced CAC by 30% while scaling spend 2x.'", 'Explain why you’re specifically interested in a high-growth startup environment and how you handle ambiguity.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Understand Fuse Energy’s current product offerings and target customer segments (residential vs. commercial).
  • → Review their recent marketing campaigns on social media and search ads to gauge their current strategy.
  • → Look into the UK renewable energy market trends and competitors (e.g., Octopus Energy, OVO).
  • → Check if Fuse Energy has any public case studies or press releases about their growth milestones.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through how you would build a paid acquisition strategy for a new renewable energy product.
2 Describe a time you implemented LLM automation in your marketing workflow. What tools did you use and what was the impact?
3 How do you ensure data accuracy across multiple tracking systems (GTM, GA4, app install)? Share a specific troubleshooting example.
4 Tell me about a campaign that didn’t perform well. How did you diagnose and optimize it?
5 How would you balance scaling spend with maintaining efficient CAC in a competitive market like energy?
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⚠️ Common Mistakes to Avoid

  • Focusing only on creative strategy without demonstrating deep technical tracking and automation skills.
  • Being vague about budget sizes or results – always use specific numbers.
  • Not showing enthusiasm for renewable energy or the company’s mission – it’s core to their culture.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Fuse Energy!

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