Application Guide
How to Apply for Senior Manager of Digital Marketing
at Keep America Beautiful, Inc.
🏢 About Keep America Beautiful, Inc.
Keep America Beautiful is the nation's leading community improvement nonprofit, mobilizing millions of volunteers to end littering, improve recycling, and beautify communities. Working here means joining a legacy brand with a national footprint and a mission that resonates with donors, corporations, and local affiliates alike. The organization is at an inflection point, growing its digital revenue and reach, so you'd have the chance to shape a modern digital strategy for an iconic environmental cause.
About This Role
As Senior Manager of Digital Marketing, you'll own the integrated digital strategy across email, social, web, and emerging channels, reporting directly to the Chief Growth Officer. This is a hands-on leadership role where you'll manage the content calendar, execute fundraising and mission-driven campaigns, and optimize the website to grow revenue and engagement. You'll collaborate across fundraising, communications, and programs to inspire donors, volunteers, and partners to act.
💡 A Day in the Life
You might start your day reviewing email campaign performance and adjusting the content calendar for upcoming fundraising appeals. Later, you'd meet with the communications team to brainstorm social content for a new initiative, then dive into website updates to improve donor conversion. You'd end the day analyzing metrics and preparing a report for the Chief Growth Officer on digital revenue and engagement trends.
🚀 Application Tools
🎯 Who Keep America Beautiful, Inc. Is Looking For
- 5-8 years of digital marketing experience, with a proven track record in nonprofit fundraising or mission-driven campaigns, including email marketing, social media management, and website optimization.
- Hands-on expertise with email platforms (e.g., Mailchimp, HubSpot), social media management tools (e.g., Sprout Social, Hootsuite), CMS (e.g., WordPress), and analytics (Google Analytics, social insights).
- Strong strategic thinker who can translate organizational priorities into compelling campaigns and is comfortable collaborating with senior leaders and cross-functional teams.
- Data-driven and creative, with experience using audience insights to grow reach and revenue, and a passion for environmental causes and community engagement.
📝 Tips for Applying to Keep America Beautiful, Inc.
Highlight specific examples of digital campaigns you've led that drove measurable revenue or engagement growth, especially in a nonprofit or mission-driven context.
Show familiarity with Keep America Beautiful's programs (e.g., Great American Cleanup, End Littering) and tailor your cover letter to how you'd amplify these initiatives digitally.
Demonstrate hands-on skills with the tools they likely use (e.g., email marketing platforms, social media management, Google Analytics) by mentioning them explicitly in your resume and portfolio.
Address the remote/hybrid nature of the role by emphasizing your ability to work independently and collaborate effectively across time zones, and note your willingness to travel regularly.
Include a link to a portfolio or examples of digital campaigns you've managed, showing creativity and results, since this role is both strategic and execution-focused.
✉️ What to Emphasize in Your Cover Letter
['Your experience developing and executing integrated digital strategies that advanced fundraising and engagement goals, with quantifiable results.', 'Your ability to manage a content calendar and deploy multi-channel campaigns (email, social, web) while maintaining brand consistency.', 'Your collaborative approach to working with fundraising, communications, and program teams to translate priorities into compelling digital campaigns.', "Your passion for Keep America Beautiful's mission and specific ideas for how you'd grow their digital reach and revenue."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Explore Keep America Beautiful's website, annual reports, and recent campaigns (e.g., Great American Cleanup, End Littering) to understand their mission, programs, and digital presence.
- → Review their social media channels (Instagram, Facebook, Twitter, LinkedIn) to assess current engagement, content style, and opportunities for growth.
- → Research the Chief Growth Officer and other leaders on LinkedIn to understand their backgrounds and priorities, which can inform your interview conversations.
- → Look into Keep America Beautiful's affiliates and corporate partnerships to understand the breadth of their network and how digital marketing supports local and national efforts.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Focusing only on for-profit digital marketing experience without connecting it to nonprofit fundraising or mission-driven campaigns.
- Providing generic examples of campaigns without demonstrating measurable impact on revenue, engagement, or audience growth.
- Ignoring the hands-on nature of the role and emphasizing only high-level strategy, when the job requires execution across email, social, and web.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Keep America Beautiful, Inc.!