Application Guide

How to Apply for Senior Lifecycle Manager

at ev.energy

🏢 About ev.energy

ev.energy is building the world's largest EV-centric Virtual Power Plant, turning electric vehicles into flexible grid assets to balance supply and demand. As a certified B Corp scaling rapidly across North America and Europe, they combine mission-driven sustainability with an AI-first, fast-moving tech culture focused on building the grid of the future.

About This Role

As Senior Lifecycle Manager, you'll own the entire user communication surface from sign-up to long-term retention, using email, push notifications, in-app messages and SMS to maximize activation and retention. You'll build infrastructure, run experiments, and apply a product mindset to both lifecycle communications and acquisition frameworks, with a strong emphasis on using AI and automation to scale systems.

💡 A Day in the Life

You might start by analyzing overnight engagement data from your automated communication systems, then meet with the Acquisition team to align on user journey frameworks. In the afternoon, you could be designing A/B tests for new onboarding sequences or building AI-powered personalization rules for EV charging notifications based on grid demand patterns.

🚀 Application Tools

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Interview Prep

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🎯 Who ev.energy Is Looking For

  • Has 5+ years experience in lifecycle marketing, growth marketing, or product management with a focus on user communications and retention
  • Demonstrates expertise in building and optimizing multi-channel communication systems (email, push, SMS, in-app) using automation and AI tools
  • Possesses strong product mindset with experience running A/B tests, building frameworks, and treating communications as a product rather than a task list
  • Shows passion for sustainability, EV technology, or energy grid innovation, with experience in B2C tech scaling environments

📝 Tips for Applying to ev.energy

1

Highlight specific examples of how you've used AI or automation to improve lifecycle communications or eliminate manual work in previous roles

2

Quantify your impact on activation and retention metrics with concrete numbers from past projects

3

Demonstrate your understanding of VPPs (Virtual Power Plants) and how EV charging relates to grid management in your application materials

4

Show how you've built communication systems that scale, referencing specific tools or frameworks you've implemented

5

Emphasize your product mindset by describing how you've treated communications as a product with roadmaps, experiments, and infrastructure

✉️ What to Emphasize in Your Cover Letter

['Your experience building and scaling multi-channel communication systems for user activation and retention', 'Specific examples of using AI and automation to improve efficiency and results in lifecycle management', "Your passion for sustainability and EV technology, and why ev.energy's mission resonates with you", 'How you approach communications as a product with infrastructure, experimentation, and strategic direction']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Understand how Virtual Power Plants work and ev.energy's specific approach to turning EVs into grid assets
  • → Research the EV charging market in North America and Europe, including major players and user behavior patterns
  • → Explore what being a certified B Corp means and how it influences ev.energy's business decisions
  • → Look into the technical challenges of scaling communications across different regions with varying grid regulations

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through how you would design an AI-driven communication system for EV charger users from sign-up to long-term retention
2 How would you measure the success of lifecycle communications in a VPP context where user behavior affects grid stability?
3 Describe a time you built communication infrastructure from scratch or significantly scaled an existing system
4 How do you balance automation/personalization at scale while maintaining user trust and engagement?
5 What experiments would you run first to improve activation rates for EV drivers joining the ev.energy platform?
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⚠️ Common Mistakes to Avoid

  • Focusing only on traditional marketing metrics without connecting communications to product infrastructure and scalability
  • Treating lifecycle management as a series of campaigns rather than a product system with long-term infrastructure
  • Not demonstrating understanding of how AI and automation specifically apply to lifecycle communications in a scaling tech company

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to ev.energy!

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