Application Guide

How to Apply for Senior Field Marketing and Events Manager

at Lime

🏢 About Lime

Lime is a global leader in micro-mobility, offering shared electric scooters and bikes to reduce urban carbon emissions. With a mission to build a future where transportation is shared, affordable, and carbon-free, Lime operates in over 200 cities worldwide. Working here means contributing to sustainable urban mobility while being part of a fast-growing, mission-driven company.

About This Role

As Senior Field Marketing and Events Manager, you'll own the B2B field marketing strategy for Lime for Business, driving awareness, leads, and pipeline through high-impact events and programs. This role is critical for expanding Lime's corporate partnerships and unlocking new revenue streams, directly influencing the company's growth in priority markets.

💡 A Day in the Life

Start the day by reviewing pipeline metrics and aligning with sales on target accounts for upcoming events. Mid-morning, you might coordinate with a local partner on a trade show booth design, then jump on a call to plan a customer showcase. Afternoon is dedicated to analyzing post-event data, refining lead follow-up sequences, and brainstorming new event concepts with the marketing team.

🚀 Application Tools

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Interview Prep

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🎯 Who Lime Is Looking For

  • Has 6+ years in field marketing or events, with proven success in B2B demand generation and pipeline creation through events.
  • Understands the mobility, transportation, or benefits/HR landscape, and knows how decision-makers in these sectors evaluate solutions.
  • Is data-driven, with experience using metrics to optimize event ROI and align with sales goals.
  • Thrives in a remote, fast-paced environment, collaborating cross-functionally with sales and partnerships teams.

📝 Tips for Applying to Lime

1

Highlight specific examples of events you've led that generated measurable pipeline or revenue, not just attendance numbers.

2

Show understanding of Lime's B2B customers (e.g., employers, property managers) by mentioning relevant experience with workplace benefits or sustainability.

3

Tailor your resume to emphasize experience with event-led lead generation, including pre-event targeting and post-event follow-up.

4

Include a brief note on how you stay organized across multiple markets and remote teams, as this role is remote.

5

If you have experience with mobility or transportation marketing, lead with it—it's a key differentiator.

✉️ What to Emphasize in Your Cover Letter

['Your ability to create repeatable event programs that drive qualified leads and pipeline, with concrete results.', 'Experience working with sales teams to identify target accounts and align events with sales goals.', "Passion for sustainability and urban mobility, tying your work to Lime's mission.", 'Understanding of the B2B buyer journey in transportation/benefits, and how events influence it.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review Lime's 'Lime for Business' page and case studies on their website to understand current B2B offerings.
  • → Look into Lime's recent partnerships with employers or property managers (e.g., with universities or corporate campuses).
  • → Read about Lime's sustainability impact reports to align your pitch with their mission.
  • → Check out competitors like Bird or Spin to understand the B2B event landscape in micro-mobility.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through a field marketing campaign you designed that directly impacted pipeline. What metrics did you use?
2 How would you approach targeting employers for Lime's B2B partnerships?
3 Tell me about a time you managed multiple events simultaneously across different markets.
4 How do you measure the success of an event beyond lead count?
5 Describe your experience with post-event follow-up and how you ensure leads convert.
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⚠️ Common Mistakes to Avoid

  • Focusing only on event logistics rather than strategic impact on pipeline and revenue.
  • Not tailoring your experience to B2B field marketing—this is not a consumer events role.
  • Overlooking the remote aspect; failing to show how you collaborate and communicate across distributed teams.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Lime!

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