Application Guide

How to Apply for Senior Digital Director

at National Domestic Workers Alliance / La Alianza Nacional de Trabajadores del Hogar

🏢 About National Domestic Workers Alliance / La Alianza Nacional de Trabajadores del Hogar

The National Domestic Workers Alliance (NDWA) is the leading voice for dignity and respect for domestic workers, representing over 76 organizations and 395,000 workers. They have a strong track record of policy wins and worker-led campaigns, making this an impactful place for digital strategists passionate about social justice.

About This Role

As Senior Digital Director, you will lead a comprehensive digital strategy spanning organizing, advocacy, fundraising, and brand visibility. You'll manage a team of 5+ professionals and oversee key digital channels to drive measurable impact for domestic workers' rights.

💡 A Day in the Life

A typical day might start with a team stand-up to review campaign metrics and priorities, followed by a strategy session for an upcoming advocacy push. You could then dive into QA for an email blast or SMS campaign, troubleshoot a segmentation issue in EveryAction, and end the day with a one-on-one mentoring a team member on digital ad optimization.

🚀 Application Tools

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Interview Prep

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🎯 Who National Domestic Workers Alliance / La Alianza Nacional de Trabajadores del Hogar Is Looking For

  • Proven leader with 10+ years in digital strategy within advocacy or organizing, with a track record of successful campaigns.
  • Hands-on expertise with EveryAction, Salesforce, WordPress, Mobilize, SMS platforms, and digital ad platforms.
  • Strong management skills, able to mentor a diverse team and foster a culture of accountability.
  • Deep commitment to NDWA's mission and experience working with or for marginalized communities.

📝 Tips for Applying to National Domestic Workers Alliance / La Alianza Nacional de Trabajadores del Hogar

1

Highlight specific digital campaigns you've led that integrated organizing, advocacy, and fundraising, with measurable outcomes.

2

Mention your experience with EveryAction and Salesforce, including segmentation and troubleshooting.

3

Show how you've managed cross-functional teams and mentored staff to grow their skills.

4

Tailor your cover letter to NDWA's mission, referencing their recent policy wins or campaigns.

5

Include examples of how you've used digital tools to engage and mobilize underrepresented communities.

✉️ What to Emphasize in Your Cover Letter

["Your passion for domestic workers' rights and alignment with NDWA's mission.", 'Specific examples of leading integrated digital campaigns that drove real-world change.', "Your technical proficiency with NDWA's likely tech stack (EveryAction, Salesforce, etc.).", 'Your management philosophy and experience building high-performing, diverse teams.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review NDWA's current campaigns and recent policy wins (e.g., domestic workers' bills of rights).
  • → Understand the landscape of domestic worker organizing and the challenges faced by the community.
  • → Familiarize yourself with NDWA's digital presence (website, social media, email list) and identify areas for growth.
  • → Learn about their organizing model and how digital integrates with on-the-ground work.
Visit National Domestic Workers Alliance / La Alianza Nacional de Trabajadores del Hogar's Website →

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach developing a digital strategy that balances organizing, advocacy, and fundraising?
2 Describe a time you managed a complex digital campaign with multiple stakeholders. What was your approach?
3 How do you stay updated on digital tools and trends, and how would you evaluate new tools for NDWA?
4 Tell us about a time you mentored a team member to improve their digital skills.
5 How would you ensure digital content is inclusive and resonates with domestic workers, many of whom are immigrants and women of color?
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⚠️ Common Mistakes to Avoid

  • Don't submit a generic application; failing to reference NDWA's specific mission and campaigns shows lack of interest.
  • Avoid claiming expertise in tools you don't know; be honest and express willingness to learn.
  • Don't overlook the importance of equity and inclusion; this role requires cultural competency and sensitivity.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to National Domestic Workers Alliance / La Alianza Nacional de Trabajadores del Hogar!

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